Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. An employee advocacy program can help. Misstep 3: Not Letting Employees Make the Message Their Own.

Curation 148

Curation Paid Search Agency Lock-In Thought Leadership 148

EveryoneSocial

MARCH 18, 2019

All simply by using their distinct personality and voice to talk up your industry, work culture, products, and services on their personal social networks. But many employees aren’t automatically going to be on board with your company’s employee advocacy initiatives or want to get more involved with their personal social media accounts.

Thought Leadership 69

Thought Leadership Peer-to-peer Work Management Marketing Management 69

Sprout Social

MARCH 19, 2020

In addition to sharing your case studies in a typical social post, consider these options as well. Make sure the group guidelines allow sharing and that you’re providing value—for example, sharing along with a lesson or key takeaway you learned from working with this client that would benefit other members.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Social Media Ad Agencies 103

EveryoneSocial

MARCH 26, 2019

Social guidelines. Training opportunities. Since you are encouraging employees to share on social media, connect internally, and drive thought leadership, your team needs to value your culture before this can even work. Establish social guidelines and policies. Provide training opportunities.

Practices 58

Practices Best Practices Enterprise Management CAN-SPAM 58

EveryoneSocial

FEBRUARY 1, 2022

More organizations are aware of the power of employee influencers and the value of their voices; today any employee with a social network can be an influencer. . And as more companies experience success from embracing employees’ social networks, personal branding becomes even more of a must-have branding strategy.

Work Management 55

Work Management Personalization Brand Identity Branding 55

EveryoneSocial

JANUARY 13, 2022

You can’t expect people to participate in your employee social-sharing program if the organization’s leaders aren’t. Leadership is hypercritical,” Yates says. There needs to be a culture of social activity being accepted and encouraged. Guidelines and Training to Empower Users to Share. Power Users to Lead the Way.

Budget Programs 52

Budget Programs Work Management Marketing Management Social Media 52

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. More than you may even have thought about or realized until just now. Set basic guidelines and provide simple workshops. Their Content Resonates Differently.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. Build Awareness and Train Employees. Employees are a vital component in helping brands expand their reach.

Budget Programs 48

Budget Programs Social Media Effectiveness Media 48

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. Brand Loyalty and Executive Engagement Start With Training. How Executives Help Establish a Strong Brand Position.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

EveryoneSocial

AUGUST 16, 2017

Instead, employees should feel inclined to add value to help their company and want to become thought leaders in their space. Company Leadership Is Not Active On Social. If you are reading this post, more than likely you are familiar with how important social media plays into employee advocacy success.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Social Media 88

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

But times have changed – IT’s reign over social engagement is simply over. The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. Social as a Thoughtful Business Channel. Social Media' Putting a Structure in Place.

Social Media 48

Social Media Media Work Management Marketing Management 48

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. Needless to say, I didnt know as much as I thought I did as I began to create the course. I would develop a course on a topic that I had some knowledge of.

Wiki 100

Wiki Web 2.0 Work Management Class 100

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Implement hashtags.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sword and the Script | B2B

DECEMBER 26, 2023

The thoughtfulness and passion in these predictions are an inspiration. Authentically working with influencers who have actually used your product and share their true thoughts and feelings – even if they aren’t always positive. So far, no one social network seems up to the task.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent.

Resource Management 106

Resource Management Work Management Social Media Peer-to-peer 106

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. It’s the responsibility of a company’s leadership to create a culture that employees will want to favorably post about.

Sales Management 144

Sales Management Practices Best Practices B2B 144

SalesIntel

DECEMBER 19, 2023

Perhaps even more importantly, when you publish engaging content on your profiles, you showcase your expertise and thought leadership, attracting potential customers and initiating the first steps in building meaningful relationships. Pose thought-provoking questions, share anecdotes, or seek their opinions on relevant industry topics.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You can also ask for training to make sure you’re using all the features to the best advantage. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

ClearVoice

SEPTEMBER 25, 2023

You can train AI models to understand the tone and style of your brand voice and then use the tool to audit existing content to assess its quality, relevance, and alignment with your brand guidelines. Remember, these models are trained to operate on patterns but not provide meaning or emotional understanding.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

EveryoneSocial

OCTOBER 3, 2017

These sessions are important as we essentially teach our prospects about the importance of having an employee advocacy and social selling program in place. Yet, after all these demos and training sessions, we noticed that there tended to be quite a bit of overlap in common concerns about investing in a program at their company.

Work Management 56

Work Management Marketing Management Bandwidth Thought Leadership 56

DivvyHQ

JULY 11, 2017

The other good piece of news is we have an established battle plan you can follow to ensure your training gets off on the right foot. Below, we will summarize and expand on Joe’s thoughts. Without further deliberation, let us commence your content marketing strategy Samurai training. Part 1: Planning. Part 3: Distribution.

Marketing Strategy 46

Marketing Strategy Marketing & Strategy Planning Content Marketing 46

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. As of January 2017, Facebook continues to reign as the most-used social network worldwide. Past Winner of Note: "When You Move," by Digital Radish.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Hubspot

DECEMBER 24, 2014

His no-nonsense approach and relatable wisdom are characteristics I consider to be invaluable for anyone in a leadership role, whether at a startup or a Fortune-level corporation. With social networks, blogs, and daily startup life generating more din than an oncoming freight train, knowing when and how to cut through the noise can be tough.

Business 28

Business Startups Lead Ranking Work Management 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Social media and leadership. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

ClearVoice

MARCH 3, 2020

You map out a training program to optimize your health, research the proper tools for the environment and go on multiple practice hikes to prepare for the main event. Ideas, the pure, robust fuel for content creation, emerge as random thoughts and slowly take shape as we work a bit of logical processing magic. Review experiences.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Single Grain

JUNE 26, 2023

Hiring and Management of Staff: Franchisees often have to hire, train, and manage their employees. They must ensure that their staff adheres to the franchise’s standards and policies, which can include specific service guidelines, dress codes, and behavioral expectations.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

LeadSquared

APRIL 14, 2016

If your product is slightly behavioral in nature where a certain niche audience likes you, then I think social is a better way to go. In social networks, you can do a lot of behavioral targeting. Social networks and content distribution networks like Outbrain and Taboola can help you build awareness.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Albacross

JULY 2, 2018

On top of that, you also get to establish yourself as a thought leader when you blog, and build trust with your target audience. For the uninitiated, a brand advocate is a person or customer who influences their social network by talking favorably about a brand or product. Providing them with social media training.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Buzz Marketing for Technology

JUNE 27, 2008

For many organizations, this means a change in how they are training, when they are training, how they compensate for training (i.e. perhaps paying for a training program every two to three years might change to giving "study time" 2 hours a week), and how workers are being evaluated. This was trend #6 and #2.

Work Management 100

Work Management Wiki Marketing Management Training 100