Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR).

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Top Rank Marketing

OCTOBER 30, 2023

SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. On the other hand, zero search volume keywords present little to no competition, making it easier to rank and generate conversions. Zero Search Volume Keywords for Beginners.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. How to Leverage Google Suggest as a Content Generation Tool. It’s a lucrative source for content generation.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). The average voice search query is about 29 words long. These searches generate diverse results. . Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Each of these features are keyword goldmines — all three of them link to new SERPs from terms that are semantically related to the searcher’s original query.

SERP 61

SERP Keywords Ad Building Stats 61

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). In the initial stages of BrightEdge's Generative Parser deployment in November, about 16% of all searches did not yield an SGE result.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Contently

FEBRUARY 8, 2023

Among their ongoing challenges: attracting traffic to content, improving its SEO performance, and generating content ideas. Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP).

Marketing AI 173

Marketing AI Trends Google SEO 173

Contently

MAY 18, 2018

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Brightedge

MARCH 31, 2022

It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021. Long-tail Keywords Are Phrases of More Than Three Words. Long-tail keywords are often defined as phrases of three or more words. Generic Top-Level Domains Improve Rankings.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs.

SEO 141

SEO Long Tail Marketing SERP Content 141

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

APRIL 1, 2020

Despite the fact that social media activity may not connect directly to lead generation efforts, establishing a presence that is consistent with an organization’s website is key for validating information and trust. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. You can use it to analyze meta-tags and content, generate canonical URLs to avoid content duplication, and lots more. Ubersuggest - A free long-tail keywords creator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Organic traffic is contrasted with other traffic sources, such as: Direct traffic, generated by people entering a URL directly or accessing a bookmark. Email traffic, generated by email blasts.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Animalz blog

MARCH 8, 2023

The Quality Cliff All content has a minimum quality threshold that needs to be surpassed in order to generate any results. Take SEO content: if you fail to meet the basic search intent, you can expect to join the 91% of content that generates no visitors. For this topic, what is the minimum effort required to generate any results?

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Decades ago, businesses could generate leads by telling people how fantastic their brand was and how brilliant and valuable their products and services were. Lead Generation. Content Marketing Strategy.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

accelerate agency

MAY 17, 2022

There are many ways to generate these topics. You need to take those topics and use them to generate keywords to incorporate into your content. Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

There are many ways to generate these topics. You need to take those topics and use them to generate keywords to incorporate into your content. Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Brightedge

JUNE 10, 2022

Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research. It’s about more than just generating a list of potential keyword-related topics and ranking them in terms of volume. Establish Clear, Metric-Driven Content Ideation Processes.

SEO 111

SEO Research Enterprise Management Tools 111

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Martech

NOVEMBER 10, 2022

By optimizing content pieces for search, SEOs and content marketers generate a steady flow of traffic to their websites. To make sure you’re automating the entire process, check to see if your keyword research tool can: Suggest similar, related and long-tail keywords with various search volumes based on a seed keyword.

Marketing Automation Services 97

Marketing Automation Services Automation Top of Funnel Work Management 97

Brightedge

FEBRUARY 15, 2022

No one likes to read content generated by an automated translator. Examine the SERPs related to your industry and see what kind of content local search engines are rewarding for your most valuable keyword groups. As always, when undertaking search engine optimization, consider user experience. You also have to consider local companies.

Practices 141

Practices SEO Best Practices Domain 141

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. This increased reach could be great for generating links if your content offers value to your audience. Guest post by Max DesMarais.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Adobe Experience Cloud Blog

JANUARY 25, 2018

You know how that can help your business generate passive traffic, leads, and conversions. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. To prepare for that, target long-tail keyword phrases that sound more conversational. But you probably already know all of that.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Directive Agency

APRIL 15, 2022

You may have optimized the living daylights out of your website only to find that you’re still not ranking for any of your target keywords or generating any traffic from organic search. You can see the individual queries that are triggering your site to show up in the SERPs. Further Optimizing Pages with Long-Tail Keywords.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Huptech Web

AUGUST 11, 2023

Is my goal to generate leads and conversions for my offline business? The provided SEO keyword recommendations can be effectively integrated into website headings, blog posts, and e-commerce store listings to enhance the likelihood of achieving a higher position in Organic Search Engine Results Pages (SERPs) , referred to as “ Ranking.”

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

accelerate agency

NOVEMBER 3, 2020

There are many ways to generate these topics. You need to take those topics and use them to generate keywords to incorporate into your content. Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. How to Choose Your Keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. Reviewing your search engine optimization strategies/SERP ranking. The content should also generate long-term relationships with your audience and referrals to other businesses. Encouragement for the audience to take positive action.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Brightedge

JULY 26, 2022

The Organic search channel is extremely valuable to influencer marketing initiatives, as they both underpin goals of reaching new audiences and generating attention and amplification, whether through links or shares. Adobe benefits from ambassadors creating content and generating engagement with their audiences.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116