Savvy B2B Marketing

Trending Sources

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Lead generation is the lifeblood of any business. Effective B2B lead generation requires strategic planning and persistent monitoring. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same. In this post, we’re going to cover ten important questions you need to ask before you embark on any lead generation campaign, to ensure you get the results your business deserves.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

One of the best ways to generate organic visibility for your content is to make sure it's optimized for search. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia.

Paper 95

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

Read Dan’s book, The Truth About Leads , visit his blog ViewPoint ll The Truth About Lead Generation , or contact him: dan.mcdade@pointclear.com We're pleased to present this guest post by Dan McDade of PointClear.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Someone commented on a blog post that he believes companies are actually saying they want to generate awareness when they say they want to develop a "thought-leadership" paper, which may very well be the case.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

It was a great experience because it generated some valuable ideas for content, which I share below. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

This is a great way to generate ideas for your blog.

Rules 75

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

An example of this might be generating multiple blog posts, webinars, or podcasts from a white paper. Maintain patience and pay attention to month over month, and sometimes year-over- year trends when evaluating metrics like keyword visibility, traffic, and leads generated from search.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

About the Author: Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple.” Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives.

Email by the Numbers

Savvy B2B Marketing

For example… Generate 50 new qualified leads from medical device manufacturers. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing.

Email 63

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. We're pleased to present this guest post by Jody Canavan, president of Launch International.

Savvy Week in Review: June 22

Savvy B2B Marketing

Lead Generation: When To Use Registration Forms by @BrennerMichael. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather!

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

Without this process, sales and marketing fall into a vicious cycle, with sales rejecting marketing-generated leads, and marketing being frustrated with the lack of sales acceptance. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group.

Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine

Savvy B2B Marketing

The following are the 3 biggest web flubs and what you can do to whip your web into lead-generating shape. You want your website to drive leads and sales, but for some reason it’s not doing either. It looks really pretty and everyone in the office thinks it’s great.

Sites 46

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

User-generated content. You are a B2B marketer. And for quite some time, life has not been a bed of roses. Your leads are drying up. Phones are ringing less frequently. And when you call prospects, you get directed to voice mail.

Savvy Toolkit: FOCUS network

Savvy B2B Marketing

I know what you're thinking, "Great, ANOTHER business network - just what I need." " I have to admit, that was my initial reaction when the Savvy Sisters were invited to join as FOCUS experts.

How Can We Perfect Social Media?

Savvy B2B Marketing

He is responsible for generating, distributing and measuring the company's market-facing content. We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua.

Weekly Wrap-up May 18th

Savvy B2B Marketing

Why Lead Generation Is Irrelevant by @ cahidalgo via @ B2Community. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

Let’s say your company launched a new, more sustainable version of an existing product line and it’s your marketing team’s job to generate product awareness. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group.

Savvy Week in Review - March 11

Savvy B2B Marketing

A deep dive into Sales Development from lead generation, through sales development rep nurturing and process FAQ's Is it really the middle of March?!?

Savvy Week in Review - March 18

Savvy B2B Marketing

One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis.

Savvy Toolkit - Buyersphere 2012 Report from BaseOne

Savvy B2B Marketing

Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. on a 10 point scale) but the term Word of Mouth varies across generations.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

When creating a blog and generating content, it’s important to mix up the content and alternate between providing company information and industry knowledge. Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days.

Savvy Week in Review - September 2

Savvy B2B Marketing

6 Ways to Use LinkedIn for Lead Generation - via @hubspot. It seriously can't be September already, can it?! If you are in the States, we wish you a wondeful and safe holiday weekend! The Biggest Challenge in Content Marketing by @BrennerMichael.

Ready to Nurture? Simply Remember Your A,B,C's

Savvy B2B Marketing

He shares his insight as a Demand Generation strategist on lead nurturing. I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization. About the author: Steve Gershik is CEO of 28Marketing, a demand generation strategy firm in the Bay Area. Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today.

A/B 54

Savvy Week in Review: April 20

Savvy B2B Marketing

Hubspot reports that LinkedIn is the place to be if you're trying to generate leads. Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

Savvy Speaks: Content Marketing Mistakes to Avoid

Savvy B2B Marketing

Trust your content is strong enough to generate the call to action on its own and I bet you get more second dates! Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action.

Savvy Week in Review - August 5

Savvy B2B Marketing

We know many of our readers are writers - this is a great chance to give back to the next generation AND have some fun! How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing.

Savvy Toolkit - Getting Trendy with It

Savvy B2B Marketing

Early January can be a frustrating time waiting for the corporate gurus to decide what the 2012 priorities are and what we will spend our time on this year. I too have been interested in a number of "trends" blog posts recently.

Savvy Toolkit - Demand Generation Summit

Savvy B2B Marketing

The folks at Bright Talk have put together an outstanding list of eleven presentations for their Demand Generation Summit that kicks off today. The live on-line event runs all day today and the final presentation Demand Generation 2015 by Andrew Gaffney of DemandGen Report finishes up tomorrow morning. How to Generate Leads & Drive Revenues with Social and Email Marketing. Getting the time off and travel budget approved to attend an industry conference is often difficult.