Digital B2B Marketing

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. The B2B Lead Generation List.

Trending Sources

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Over a series of three articles on B2B lead generation, we will look at types of programs or providers, how to measure the success of programs and things you can do to improve the results from your programs. Part 1: Lead Generation Alternatives to a Content Syndication Network.

The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

Yet this is exactly how most B2B marketers approach lead generation today! The Lead Generation Opportunity Gap. Do you believe B2B marketers will cross the lead generation opportunity gap? Branding Demand Generation Brand branding lead generation

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

You have a lead generation program. Measurement branding lead generation marketing qualified leads metrics reporting traffic An influencer program. An advertising program. A marketing automation program. You measure every detail about every program. And your programs are doing great.

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

If you are talking about leads and lead generation, setting the definition is critical. Demand Generation At many companies, demand generation has become synonymous with lead generation.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Demand Generation Social Media brand pages Ford Google Mashable Scott Monty Search Plus Your World SEOGoogle, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits.

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A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Upload banner ads promoting your own content, or other lead generation offers, that can drive traffic back to your site.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Demand Generation Strategy content content marketing inbound marketing search SEO social mediaLast week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers.

5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

You are easily spending thousands on lead generation media programs each month. From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. The B2B Lead Generation Series.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online.

15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer. As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere.

A New Definition for Inbound Marketing

Digital B2B Marketing

Content Demand Generation Content Curation content marketing hubspot inbound marketing michael brenner outbound marketing search socialInbound marketing is a hot topic in B2B marketing.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined. Demand Generation Research DemandGen Reports janrain lead generation registration Stats techtarget

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Getting Out of the B2B Lead Generation Trap

Digital B2B Marketing

If, like many B2B marketing organizations, you have been primarily focused on lead generation in the past, start with objectives that require a smaller investment and that you will benefit from quickly. Demand Generation Strategy B2B marketing Goals lead generation Strategic Planning

There Is No Vending Machine For Marketing Qualified Leads

Digital B2B Marketing

If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every B2B publisher offers lead generation under a broader heading of demand generation. Can Lead Generation Be This Easy?

Looking Beyond Sales and Marketing Alignment

Digital B2B Marketing

Adam Needles ( @abneedles ) makes some great points that call this into question in his recent post on DemandGen Reports, Why Demand Generation Shouldn’t be Focused on Marketing Qualified Leads.

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One change that dramatically improved B2B marketing results

Digital B2B Marketing

Disclosure: I buy or recommend clients buy lead generation programs or data services from Madison Logic at times. You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content.

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Banners Don’t Drive Leads in B2B Marketing

Digital B2B Marketing

Lead generation is still one of the top objectives of enterprise B2B marketers and many B2B publishers continue to propose banners as a way to deliver leads. B2B Banner Lead Generation Results.

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. You are ready to take your content marketing to the next level.

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Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

In B2B marketing, media buyers just want to put a lead generation form in front of content. What happens when you survey 50 media buyers?

How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

Demand Generation DemandGen Reports lead generation marketing automation According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.”

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources. Some days B2B marketing discussions seem more like a reading of alphabet soup.

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B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Lead Generation vs Advertising: The Numbers How big is the difference?

The New Sirius Decisions Waterfall (and New B2B Marketing Acronyms)

Digital B2B Marketing

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. The New Demand Generation Funnel Here are the biggest changes in the new Sirius Decisions funnel.

Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

Consider the lead generation activities of the following three types of marketers. Capturing registrations is an uphill battle, requiring you to establish the credibility and relevancy of every piece of content you offer in your lead generation program.

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Lead generation. If you torture the data long enough, it will confess to anything.

4 B2B Marketing Scenarios: One Size Does Not Fit All

Digital B2B Marketing

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well.

9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

For years paid search has been one of the most cost-effective media channels for B2B lead generation. Consider a search for B2B lead generation. A comparison of different lead generation solutions? An educational Lead Generation 101 overview?

It’s 10:00 PM. Is Your Content Where It Belongs?

Digital B2B Marketing

B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites.

Why Lead Scoring and Personas Need To Be Connected

Digital B2B Marketing

Demand Generation lead scoring personasLead scoring and personas are popular topics in B2B marketing. However, the two are generally discussed separately.

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign.

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Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Content Demand Generation Media Content Curation content marketing GetCurata Google Scoop.it Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Content Demand Generation Media Content Curation content marketing GetCurata Google Scoop.it Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine.

What Comes After Lead Generation?

Digital B2B Marketing

Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. Underlying the new demand generation activities will be two key changes.

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

If your goals are broad communication or broad lead generation, lists are likely not your best initial investment. Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list.

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