Not All B2B Intent Signals Are Created Equal
PathFactory
JULY 18, 2022
All this information results in intent signals, or data points that reveal a known or unknown buyer’s interest in your product or brand. Gartner research shows that “by the end of 2022, more than 70% of B2B marketers will use third-party intent data to target prospects or engage groups of buyers in selected accounts”.
Let's personalize your content