game-theory 
ClearVoice
FEBRUARY 13, 2020
In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands. Here’s your game plan. And while you may be tempted to drop your rates in an effort to stay in the race, communications consultant Jennifer Johnson said this isn’t the right tactic, since it only discounts your worth.
KoMarketing Associates
JULY 20, 2017
The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. At one point in time, people took advantage of this and stuffed a bunch of irrelevant keywords in the META tag to gain visibility in search results.
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Biznology
APRIL 18, 2018
This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. To be sure, it is complicated. Risks of personalization.
Engagio
DECEMBER 28, 2020
Tag me if you have done anything exceptional.) ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. Don’t think of ABM as a marketing tactic. Marketing will up its game to deliver both basic value and unexpected joy. Investment in B2B measurement solutions will increase.
Webbiquity
MAY 17, 2010
Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. Seed this on Newsvine.
flux.la
FEBRUARY 1, 2020
For example, RankBrain may have noticed that people who searched for “new console developed by Nintendo” are looking for results about video gaming consoles. With the right tools and approach, you can quickly identify your competitor’s best keywords and beat them at their own game. Wrap Your Article Titles in H1 Tags.
Hubspot
OCTOBER 9, 2014
Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. The High Clickthrough Rate Game for Content Remarketing. On average, you''ll be able to connect with 84% of the people you tag, 10-18 times per month. Advanced Ad Formats.
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