Intent Data in the Revenue Funnel: Uncover Real Buyer Needs


Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. Speed matters, and intent streamlines the process of guiding prospects throughout your revenue funnel. How Intent Data Enriches B2B Marketing Funnel.

Intent Data is a superpower. Here’s why.


the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work? B2B Sales Intent Data

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How to Leverage Behavioral Intent Data to Strengthen Your Marketing Efforts


Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

4 Ways You Can Leverage Intent Data in B2B Marketing

Heinz Marketing

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing.

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Inside ZoomInfo: What You Need to Know About Our New Recommended Contacts Algorithm in Intent


At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals.

What Is Intent Data and How It Can Help Your Company?

Only B2B

A comprehensive grasp of customer needs combined with data intelligence will not only provide you a competitive advantage, but it will also assist you in developing a strong and consistent funnel for your sales staff to take over. What Is Intent Data?

Content + Intent Data: B2B Content That’s Relevant at the Right Time


We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.

Content + Intent Data: Painting a Different Picture of Needs & Preferences


We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Blog B2B content strategy intent data personalization

Addicted to Buyer Intent? Us Too – 4 Reasons We Just Can’t Stop


That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! First, What is Buyer Intent Data?

Major Intent Data Benchmarks & Best Practices to Apply In 2022


Which intent data practices have you applied in recent years, and did they bring success? How large of a role does intent data play within your company’s marketing strategy? If your company is yet to use intent data, you are truly missing out, and it’s worthwhile to reconsider.

Blogger outreach is earned media PR, isn’t it?


My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. That’s all well and good but it is not blogger outreach.

Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know


Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. What is buyer intent data? . Intent data gives actionable information about the purchasing intent of a buyer that can be used for lead generation and lead qualification.

Real-Time Lens of Intent Data Reveals Prospects with Budgets


Using intent data analysis to pinpoint which individuals within an organization are conducting purchase research is a great tool for evaluating if a project is real and if a budget is in place. Intent eliminates the guesswork. Intent + Interest = Insight. Intent Data

4 Points of Failure in the Typical Customer Acquisition Funnel


So, let’s go back to the basics, and deconstruct four common points of failure in the typical lead acquisition funnel and what organizations can do to succeed over them. 4) Email Prospecting is the process of finding, researching, and qualifying prospects for a cold outreach campaign.

Ultimate Guide to the Data-Driven Sales Funnel


Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? What is a Sales Funnel?

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Effective Ways to Identify B2B Buying Groups With Intent Data


If you’re ready to learn how to best identify B2B buying groups with intent data, stick around so you can apply some methods in your business. Their role is critical when trying to boost conversions through the funnel. Major Ways to Identify B2B Buying Groups With Intent Data.

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Intent Data: The Backbone of Effective Account Scoring


Often, a lead score is independent of other information an organization might have about an account, leading to poor prioritization and outreach at the wrong time. How do marketers balance the need to drive full funnel leads, while factoring in other pieces of data about an account?

Ins And Outs Of B2B Intent Data Explained

Unbound B2B

Enter Intent Data. Over time, B2C marketing has moved away from probability driven marketing to intent data-driven marketing. Intent data utilizes recency, frequency and engagement data to gauge intent. Sources Of Intent Data. They are; First Party Intent Data.

How to Use Buyer Intent Signals to Market Ed-Tech Services

Unbound B2B

Therefore, today you have to market your ed-tech services like any other SaaS products using intent data. Intent data that will tell about buyer’s intent signals and help you market your brand effectively. What Are Buyer’s Intent Signals?

What Is Intent Data & How to Use it for Your Business


And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data? In simple words, Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service.

Why Intent Data Context Means Everything When Marketing to Buying Groups


Coupled with market-wide intent monitoring and analysis, buying group modeling gives B2B marketers powerful insights into the collective purchase journey of targets in their Account-Based Marketing (ABM) and other revenue marketing strategies. Common Uses of Buying Group Intent.

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10 Unintentional Intent Signal Mistakes to Avoid, Part Two


Welcome to the second part of our blog on avoiding intent signal mistakes. From an intuitive perspective, this may seem like an extremely negative statistic – but actually, thanks to intent signals, this is pretty good news. As long as B2B marketers understand how best to use intent signals to reach in-market prospects at the first sign of interest, they will have a significant leg up on the competition. Apply intent signals at every stage of the funnel.

5 Steps to Level Up Your Outbound Strategy with Intent Data


Intent data is the one. If you are tired of wasting your time building an outreach list that doesn’t convert, this is your secret weapon. Here are 5 steps to activate your intent data and make your outreach easier. Your sales team can ditch the cold outreach list now.

The CRO’s Guide to Using Buyer Intent Data to Fill Pipeline


While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Top of the funnel leads can be generated in huge numbers.

5 Smart Ways to Add Intent Marketing to Your Business


Whenever we search for anything on Google, there’s intention behind it. If you want a target audience to discover your business, try optimizing your marketing strategy with intent data about ready, relevant prospects. 5 – Automate Outreach. More Intent Data.

Intent Signals: The Pathway to Accelerating Pipeline Results


What did sales and marketing teams do before the advent of intent signals? Contact intent shows which prospects are actively conducting digital research for a specific topic. Raw data is not contact intent. Only when it is put through the Relevance EngineTM do you have contact intent. The combination of intent with the corresponding researched keywords provides a solid map of which accounts to pursue with a distinct sense of urgency. B2B Marketing Intent Data

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. It lops a whole layer off the top of the funnel and finally lets you discard the wasted half of your advertising. But intent data is a complicated topic. What is intent data? Behavior your company captures by itself is first-party intent data.

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Finding Meaningful Patterns in Intent Data Requires Advanced Analytics


In my recent post about how we here at True Influence collect intent data to fuel our demand generation and market intelligence products, I noted that the essence of Big Data is knowing how to correlate billions of pieces of information to find meaningful, actionable patterns. Since then, we’ve constantly honed Relevance Engine’s algorithms to find patterns in purchase intent activity that go well beyond just recency and frequency. B2B Marketing Intent Data Thought Leadership

Light Up Your Revenue by Decoding the Dark Funnel


We call this anonymous data-realm the Dark Funnel. Thankfully, we’ve cooked up an in-depth resource that’ll demystify the Dark Funnel for you, forever. In our new ebook titled A Deep Dive Into the Dark Funnel , written by 6sense’s Sr. Yes, You Can Gain More Funnel Visibility.

All Intent Data Is the Same, Right? WRONG!


Compare ZoomInfo Intent Data, D&B Intent Data, and InsideView Intent Data. Yet all buyer intent data is not created equal. There are several intent data methodologies, all of which have strengths and weaknesses. How is B2B Intent Data Derived from the Bidstream?

What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Here's how to choose the right content for each stage of the marketing funnel. What Is a Content Marketing Funnel? Picture the wide top of a funnel. As they move through your funnel towards the much narrower neck, many will drop off.

Intent Takes the Fear Out of B2B Phone Prospecting


But plain old fear of making a “cold call” was cited by about half of the respondents to a recent survey as a major roadblock to B2B outreach over the phone. Phone Outreach is Alive and Well, Thanks. Here at True Influence, we are big believers in the value of phone-based outreach as part of a comprehensive B2B strategic prospecting strategy. Intent Puts You On the Right Line for Success. You have to tie phone outreach efforts to metrics.

A Step-By-Step Guide On How to Use Intent Data In Your ABM Programme

Unbound B2B

For B2B companies that embrace the ABM approach, intent data is the most critical tool they have at their disposal. The reality is that customers around the globe are constantly generating intent data. So, how can B2B companies use intent data to power their ABM programmes?

How to Use Buying Group Intent to Prioritize Your ABM Contacts

Unbound B2B

The account based marketing (ABM) focus is on contact rather than lead level so it does turn the traditional funnel on its head. Why ABM Needs Accurate Intent Data. If your data is not ensuring the prioritization of your ABM contacts, then buying group intent data can save the day.

Intent Empowers You to Prioritize Accounts and Find New, Fast Opportunities for Revenue


Account-Level Intent Analysis is Key. At this point, intent data intelligence should be a baked-in part of your lead-scoring process. It’s especially critical when trying to accelerate a MQL to sales readiness – in fact, it’s one of the primary benefits of intent.

3 Ways to Align Sales and Marketing Around Intent and ABM


Intent intelligence combined with thoughtful account-based marketing can be the common ground that aligns sales and marketing teams. Sales and Marketing alignment brings measurable benefits like these: Jointly planned, personalized campaigns move prospects steadily through the funnel.

3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

Drive conversions according to the funnel stage you target with a piece of content. Most traditional content promotion methods give you this general audience outreach. For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences.

Intent Data: The Foundation for 4 Pillars of Sales Enablement Success

Aberdeen HCM Essentials

When you already have a foundation of intent data for sales and marketing, you’ll be able to make these 4 pillars of sales enablement success stronger. With intent data at the core of your sales enablement strategy, you’ll have deeper insight into buyer behavior. When intent data is the foundation for your sales enablement processes, you’ll have insight into the keywords and topics that are most compelling to target accounts.

3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

Drive conversions according to the funnel stage you target with a piece of content. Most traditional content promotion methods give you this general audience outreach. For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences.

The Best Content Marketing Plan For Each Marketing Funnel Stage


Most are content savvy particularly because they check multiple content pieces across several online platforms before proceeding from one stage of the marketing funnel to the next. A Course of Action For Each Marketing Funnel Stage. Create Funnel-Specific Content.