Remove sites
article thumbnail

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Collectively, they had estimated combined revenues of $3.9 billion by 2027.

article thumbnail

Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

There are some sites out there like EA Sports (one of my favourites) that will let you download a sample of the game before actually purchasing it. What Michael failed to mention was that you typically have to register for the sample but you get his point. He uses the gaming industry as an example.

Paper 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Primer on Sales Competitive Battle Cards

The Effective Marketer

site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. – support site and forums: in some cases, especially for web-based (SaaS) products, you might find a competitor’s support website and online community. You get the idea.

article thumbnail

SEO is the Top Skill for Digital Marketers

Biznology

The authors–Forrester Research practice leaders in customer experience Harley Manning and Kerry Bodine–interviewed more than 100 customer experience executives from around the world. Yet search referrals dwarf all other ways customers get to company sites. Search was called out in only a few of their plans.

article thumbnail

How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. This is another important set of social intent data that will tell you what topics your leads are researching -- even if they aren't actively performing the research directly on your site.

article thumbnail

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

A Robert Half Technology study announces 54% of companies blog social media sites. Social Networking Sites Account for More than 20 Percent of All U.S. Facebook has released a new set of direct response ad units , updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. On Monday and Tuesday, a huge sampling of Flintsters learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. Very useful.