Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Click here to view more MarTech webinars. The post Webinar: If the customer is always right, your tech should be too appeared first on MarTech.

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Webinar Metrics Peer-to-peer Forrester Planning 102

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group.

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Forrester Research B2B Content 59

Kapost

SEPTEMBER 12, 2017

Content is critical for B2B marketing success. The post Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? Webinar] appeared first on Kapost Content Marketing Blog. That’s nothing new. That’s also nothing.

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Forrester Webinar Metrics Planning Content Marketing 81

Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. Unifying go-to-market efforts yields significant benefits, primarily through data unification.

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Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

Martech

JULY 13, 2022

This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing. Join Zeta’s EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moment-based marketing right.

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Webinar Metrics Advertising Agencies Forrester Curation 97

Porch Group Media

DECEMBER 2, 2021

Customer retention plays a critical role in profitability and growth and is one of the most effective marketing strategies. In this webinar, V12 explores data-driven customer retention strategies that you should add to your playbook in 2022. Sign up for our marketing tips and resources: Thank you!

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Webinar Metrics Demand Ad Building Marketing & Strategy 101

Influitive

AUGUST 23, 2021

In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.”

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Forrester Thought Leadership Business Webinar Metrics 130

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp. Benefits with LiveRamp.

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Forrester Consulting Webinar Metrics Advertising Agencies 40

Allocadia

MAY 25, 2021

It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization.

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Planning Forrester Allocation Marketing Plans 52

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Reusable marketing assets. You can start creating new marketing videos and demos with segments that are easy to excerpt. Well, of course.

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Forrester Personalization Trade Show Webinar Metrics 171

Full Circle Insights

OCTOBER 4, 2023

The Full Circle Webinar Series is in full swing this fall! Our first official fall webinar focused on uniting marketing and sales to drive revenue growth. I mean, how many times have we all talked about marketing and sales “interlock”? So many times, right?! Well we still haven’t fixed it.

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Multi-Touch Attribution Top of Funnel Full Circle Insights Sales Qualified Leads 98

Televerde

APRIL 29, 2020

Webinar: Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World. Learn more about the Forrester SiriusDecisions Virtual Summit 2020, and register for our live session. The post Webinar: Risk Vs. Reward appeared first on Televerde. YES SIGN ME UP.

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Webinar Metrics Forrester Case Study Case Studies 52

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

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Digital Transformation Webinar Metrics Planning B2B Thought Leadership 355

Terminus

OCTOBER 27, 2023

In our recent webinar with Brett Kahnke, Principal Analyst at Forrester, we breakdown the nuances and challenges of intent data and guides the audience along best practices and clear terms for success. Brett begins the webinar by outlining the distinctions between the three major types of intent data: first, second, and third party.

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Intent Data Intent Webinar Metrics Forrester 29

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

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Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Attending webinars or events. Imagine you run a webinar on a complex software feature.

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High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Vendor Landscape: Online Video Platforms for Sales And Marketing. And no, this isn’t just a B2C thing.

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Forrester Video Marketing Webinar Metrics Youtube 50

Martech

MAY 9, 2023

The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. Click here to view more MarTech webinars. So where do we go from here?

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Forrester Webinar Metrics Marketing Report Marketing 92

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

Forrester B2B

MARCH 20, 2023

Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.

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Webinar Metrics B2B Marketing Marketing Report B2B 52

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

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Account Based Marketing ABM Webinar Metrics Marketing & Strategy 141

Martech

JULY 11, 2023

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.

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Optimization Forrester Webinar Metrics Business 74

BrandMaker Blog

MARCH 9, 2022

Speed and agility is the CMO’s new marketing mandate. Watch the second webinar in our “Plan Smart. series with guest speakers: Forrester Principal Analysts Rani Salehi and our CMO Jim Williams. the second webinar demonstrates how to effectively manage marketing plans and budgets during execution. Pivot Fast.”

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Planning Rules Marketing Plans CMO 52

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. And guiding leads through this complex journey requires a well-defined strategy.

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. webinar content is an easy way to increase engagement and drive demand. Produce event videos. .”

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Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Televerde

APRIL 30, 2020

As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges.

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Forrester Co-Registration Webinar Metrics Lead Ranking 52

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. Marketing will continue to transform from an art to a science.

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Forrester Lead Ranking Marketing Qualified Leads B2B 48

Outreach

NOVEMBER 8, 2021

Outreach’s global innovation evangelist Mary Shea discussed this very topic in a recent webinar with her former colleague and special guest Seth Marrs, principal analyst at Forrester Research. For all the insights from two industry experts who live at the forefront of the market, listen to our latest webinar.

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Forrester Webinar Metrics Research Marketing 98

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

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Account Based Marketing Planning ABM Forrester 177

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Marketing Management Service Social Marketing Forrester 100

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

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Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From Forrester’s perspective, 66% of B2B are more than six people.”. Get the daily newsletter digital marketers rely on.

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Account Based Marketing Top of Funnel ABM Buy 111

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Email Marketing Blast Campaigns Planning 129

LiveRamp

OCTOBER 31, 2018

LiveRamp recently invited Forrester analyst Michelle Beeson , who serves eBusiness and channel strategy professionals, to share her thoughts on what retailers can do differently this season to maximize their revenue opportunities from holiday shoppers. Forrester reports that in 2017, 51% of all U.S. It’s crunch time.

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Webinar Metrics Tips Forrester Touchpoints 40