Porch Group Media

DECEMBER 16, 2021

You’ll be the first to know when we post more great marketing content! The post Why Financial Service Providers Need New Mover Marketing first appeared on V12. Stay up to date with the latest insights and marketing resources.

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Porch Group Media

JUNE 9, 2022

How Brands are Using Email as Part of Their Mover Marketing Programs. When it comes to mover marketing, email is a digital channel brands cannot afford to forego. With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey.

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Porch Group Media

SEPTEMBER 13, 2021

In this on-demand webinar, V12 focuses on actionable ways dealerships can drive business today to the service department. Target New Movers – A significant and often overlooked opportunity to find more service customers is by targeting new movers to the neighborhood. Automotive Marketing Solutions.

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Porch Group Media

JULY 21, 2021

3 Steps to Turn New Movers into New Customers. If you aren’t marketing to new movers – you’re missing out! each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products. Approximately 40 million people move in the U.S.

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Porch Group Media

MARCH 2, 2023

So how are new movers taking on this idea of making their new house their own unique home? Top Home Improvement Projects for New Movers in 2022 We’ve done a deep dive into analyzing the progress, planning, and completed work new movers took on in 2022. Some say a isn’t a home until you put your unique stamp on it.

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Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. We actually just finished our Harris Poll study on new mover trends and renters just move more often. I remember in my younger years I was moving almost every year until I actually bought my first home.

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Porch Group Media

JUNE 30, 2022

When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Active adults: Movers in the “active adults” segment are 50+ years old. Consumer Segments.

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Porch Group Media

OCTOBER 20, 2022

New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind. But, who is using mover marketing today?

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Webbiquity

JANUARY 25, 2024

From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. A great example of this is BlackBerry, which is credited with developing the first smartphone. We’d have fewer companies like OpenAI, and more like Blockbuster.

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Porch Group Media

DECEMBER 26, 2022

Welcome to the Movers and Shakers podcast. Luci: So you’re a researcher yourself, David, and we’re also seeing how consumers do research when they’re looking at goods and services. We’re finding about half of the new movers are doing their research for these kinds of services in advance prior to the move.

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Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

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Contently

MAY 11, 2024

Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services. You can enrich your local SEO strategy by taking steps like: Claiming and Optimizing Your ‘Google My Business’ Listing : This is a fundamental first step.

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Porch Group Media

JUNE 1, 2022

Gen X New Mover Report. Download the Gen X Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen X New Mover Report first appeared on V12. Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980.

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Porch Group Media

DECEMBER 15, 2022

Welcome to the Movers and Shakers podcast. Pet Ownership and New Movers. And when they move, it’s one of the first things they need to align, which is where am I going to get my pet supplies? If you’re moving in the town where you were before, is it still convenient to use those same services?

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. The Move Journey.

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Porch Group Media

FEBRUARY 4, 2022

New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. 12 Millennial New Mover Shopping Behavior Statistics. Source: New Mover Trends Report.

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

JUNE 2, 2022

Gen Z New Mover Report. Download the Gen Z Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen Z New Mover Report first appeared on V12. Gen Z is the generation right after the millennials (1981 to 1996).

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Porch Group Media

NOVEMBER 23, 2021

New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. They’re also more likely to try new brands and service providers. So, what exactly are today’s new movers up to?

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

MARCH 16, 2022

Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture. New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. Download your free copy here !

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Porch Group Media

JULY 11, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

MARCH 15, 2022

Millennial New Mover Report. For the majority of millennials, this is their first home buying experience—representing a major milestone in this generations’ lives. Millennial New Mover Report – Free Download. You’ll be the first to know when we post more great marketing content! homebuyers.

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Porch Group Media

NOVEMBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. So for us, the retail media network is just a great way of providing access to our first party data, right?

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Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. We explore the state of today’s new movers and discuss valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending. Related Post: What is New Mover Marketing?

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Hubspot

JUNE 14, 2022

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JANUARY 6, 2023

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. Current owners are at 61% and 65% of first-time homebuyers are acknowledging that they’ve made purchases through social media advertising. And I think it’s also a very widespread way of looking for new services through social media.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

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Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

NOVEMBER 4, 2021

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. The move is one of the most economically impactful life triggers, with moving consumers spending more than $8,000 on average per move on a variety of items and services.

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Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. I’ll use mortgages as an example.

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Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. These numbers are astounding. I need to update the look.

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

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