Customer Experience Matrix

JULY 20, 2009

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. This particular constellation of features is far from random.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. That is, it captures and tracks leads but doesn’t do sophisticated lead nurturing.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Lead Liaison

OCTOBER 12, 2017

As a user myself, I first started using Salesforce.com. Whether you’re using enterprise-level CRMs such as Salesforce.com or Microsoft Dynamics, or something with the essentials such as OneFocus™ or Pipedrive, having a marketing automation system coupled with your CRM is vital these days. Sales Insight.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Liaison CRM 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Common features of a CRM system.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

AUGUST 16, 2011

Of course, the jackpot here is Salesforce.com. At least two vendors have tried to hit it: Predictive Response and BizConnector , whose product is Lead Follow-Up. Of the two, BizConnector’s Lead Follow-Up is more tightly focused, offering primarily a rules engine that allows lead nurturing and other workflows.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Nor will it expand into marketing resource management features for planning and budgeting.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns.

Pricing 120

Pricing Price Impressions Marketing Management 120

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. key features in the new product release. So why don’t more B2B companies use video? Well, one reason is cost. highlights of last year’s user conference.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Webbiquity

AUGUST 29, 2011

Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. It offers a solid set of features including site search, multiple permission levels for different types of contributors, a form-builder, and built-in analytics. Solution Toolbox. Business Catalyst.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. Lead Intelligence. How useful is this?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Sales Force Automation software (primarily Salesforce.com). But that percentage is rapidly growing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Content Standard

SEPTEMBER 29, 2014

We use Marketo at Skyword, and one of my favorite features is the platform’s ability to track unknown and known lead behavior on blog content. Every Friday, I get a report sent to my inbox that tells me which leads visited which pages on the Content Standard. Marketo Munchkin Codes for Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Smashmouth Marketing

JUNE 25, 2009

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Adobe Experience Cloud Blog

APRIL 4, 2013

For me, marketing automation is less about automated emails, WYSIWYG editors, drip lead nurturing programs , or even complex scoring models. Be sure to see some of our client presentations at this year’s Marketo Summit: Using Salesforce.com Dashboards to track and measure MQL’s, SAL’s, and SQL’s.

CRM 48

CRM Marketing Automation Services Lead Ranking Marketing Automation 48

ViewPoint

AUGUST 30, 2012

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Hubspot

MARCH 20, 2012

HubSpot customers saw an average of 32% increase in leads per month in 2011. March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. HubSpot added A/B testing and analytics features , such as the call-to-action module. HubSpot in 2011: A Timeline.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Effective lead nurturing is all about keeping prospective buyers emotionally loyal to you. To develop rapport with your sales leads, use online video to deliver information directly to their inboxes that is relevant to who they are and where they are in the buying process. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

MARCH 8, 2012

Marketing analytics are also usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports.". Couldn't have said it better myself, boss! Do they read your blog? Closed-loop marketing analytics can tell you.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. The data has to flow back and forth and not dirty up the pipeline with raw leads.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

DECEMBER 16, 2019

Every week we are featuring some of the best and brightest minds in B2B sales and marketing. Market automation is basically a tool that you take an eyeball and you put it in it and you basically do lead nurturing until it’s marketing qualified. He is the founder and CEO of Nimble. He’s the founder and CEO of Nimble.

Top of Funnel 48

Top of Funnel Marketing Automation Services Work Management Enterprise Management 48

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. The company does expect to add those over time.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2010

It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Convince & Convert

OCTOBER 22, 2013

Prior to joining Fractl, Kelsey’s knack for creating and placing content has led to featured placements on Mashable, CNN, The Huffington Post, The Motley Fool, Mint.com, ESPN, and many more. High profile placements (what major websites featured the content). An article to accompany or introduce the featured content.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Lead Liaison

MARCH 7, 2018

This could be prospect or leads, this could be customers, it could be partners. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. Now, one important point is kind of a philosophy here at Lead Liaison is, we really don’t see marketing automation as a software or a feature.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. 3) Close.io.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JULY 31, 2009

The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics." They actually have their sales and marketing orgs aligned and working together.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40