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Animoto: Easy, Cost-Effective Video Content to Go

The Point

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. key features in the new product release. So why don’t more B2B companies use video? Well, one reason is cost. highlights of last year’s user conference.

Cost 100
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Common features of a CRM system.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Prior to joining Fractl, Kelsey’s knack for creating and placing content has led to featured placements on Mashable, CNN, The Huffington Post, The Motley Fool, Mint.com, ESPN, and many more. High profile placements (what major websites featured the content). An article to accompany or introduce the featured content.

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Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

The following are the top items from featured sources based on social signals. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Could Facebook become a Lead Nurturing platform?