Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. With that said, what can you do to reduce the no-shows?

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021. The Value of SEO in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing & Strategy Marketing Strategy 98

New North

AUGUST 29, 2023

This blog post will guide you through the evolution of B2B lead generation, exploring the shift from traditional to more innovative strategies and highlighting the factors to consider when choosing among B2B lead generation companies as your lead generation provider. Creating content that is both enlightening and engaging can help companies.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Only B2B

JANUARY 9, 2023

You could organise a webinar just for marketing custom kayak businesses. A live event that takes place in person is superior to a webinar. As you prepare this event, work with the sales team to identify the most important prospects. This can also be an indication that your marketing strategies are getting old.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

markempa

APRIL 29, 2012

Scully, the Business Development Manager for Planisware , a leading provider of project and portfolio management solutions, told his top brass that the best way to use leftover credit with a leading analyst was to feature her in a webinar. The competition had been hosting webinars for years with hundreds of attendees.

Lead Generation 120

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 16, 2020

Not scoring your leads, however, can severely cut into profit margins and slow down the sales cycle if marketing and sales teams focus on engaging and converting leads that are irrelevant or uninterested. Align your scoring and marketing strategies. Close sales-marketing alignment with a focus on conversions.

Lead Ranking 264

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 264

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Zoominfo

JANUARY 29, 2018

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). How to Market Your Event Using Facebook’s Latest Features. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Move them from awareness to inquiry – get the prospect to sign up for a webinar. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Exo B2B

SEPTEMBER 1, 2020

Stands and kiosks have also become virtual, removing one of their tools of choice from the sales forces. New forms of virtual conferences such as Zoom and Facebook LIVE, which Alain discussed in the previous post quickly appeared. Is part of the sales cycle now anchored in virtual, for good? What do you think?

Trade Show 59

Trade Show Conference B2B Marketing B2B 59

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Contently

JUNE 29, 2017

First off, it’s critical to have fleshed out buyer personas so that you understand the audience you’re going to reach. You can’t start planning a content strategy without understanding the audience you’re serving. while also nurturing them via email now that you have their email address.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

SnapApp

NOVEMBER 9, 2018

Think about how you connect with your friends today: Instagram stories, Facebook Messenger, WhatsApp…. But most of the B2B marketing world hasn’t caught up to how humans live their lives now — and it’s no shocker that those who haven’t are struggling to connect with audiences and deliver on lofty revenue-based goals.

Conversion 101

Conversion Sales Qualified Leads Sales Cycle Paid Search Agency 101

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Valasys

JANUARY 13, 2020

Accordingly, the marketers need to strategize their B2B marketing strategies to optimize users’ experiences by delivering them with tailored pieces of content at each stage of their buying cycles. Optimized marketing strategies can be both a challenge as well as a simple task.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. Firstly, it’s intangible.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

KoMarketing Associates

AUGUST 7, 2018

We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. Things like shortening the sales cycle matter, too. In fact, ask yourself: What would you rather have… 5 percent more conversions, or a 5 percent shorter sales cycle?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. Steps to building a personalized account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

PureB2B

MARCH 31, 2022

This revolutionized model also provides B2B buyers with opportunities to: Expand awareness of potential suppliers Conduct research on their own terms Create a more positive customer experience in the sales cycle. Customer-Driven Trends Influencing B2B Sales. One way to do this is with an account-based marketing strategy.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? What is SaaS marketing strategy?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. It’s simply to understand how social media contributes to the bottom line and the impact it has on your overall marketing strategy.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Convince & Convert

APRIL 15, 2015

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? They’re the ones selling.

Buyer Personas 152

Buyer Personas Paid Search Agency Webinar Metrics Sales Cycle 152

NetLine

JUNE 12, 2019

The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy. Myth: It expedites the sales process. It’s time to speak frankly about ABM.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. To get a competitive edge over your competitors in your B2B sales strategy, you need to accelerate your lead generation process.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. In case you missed it, you can watch the webinar recording here: View the Recording. What are the best marketing research practices before AdWords Campaign creation? But the catch here is that sales cycle is slightly longer.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

The Lead Agency

JULY 7, 2019

If you’re not currently using it as part of your digital marketing strategy, it’s time to start considering it. It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they come to your business’ website. What is Remarketing? Are There Different Types of Remarketing?

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Oktopost

NOVEMBER 16, 2021

But sales outreach can be a time-consuming and arduous process. It can be difficult to know how to reach out, what concepts are successful, and which strategies are most beneficial for your sales team. . The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Hubspot

SEPTEMBER 12, 2018

How to Build a Sales Pipeline. Here are the basic steps to building a sales pipeline: Define the stages of your sales cycle. How long does it take to build a sales pipeline? If you have a low-cost solution, it may take just a day to buy Facebook ads and start generating leads.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

The stages of the sales prospecting process The sales process goes from cold leads to warm opportunities to red-hot deals. Prospecting is what happens in between: From leads … Sales and marketing source leads. Leads can come from marketing (think a webinar that requires a form fill) or sales (think cold outreach).

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69