SpotMe Blog

JUNE 2, 2021

For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Hinge Marketing

DECEMBER 1, 2014

In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Major offline examples include trade shows, networking and in-person speaking engagements. 1) Specialization and niche targeting.

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Service Planning Trade Show Ideal Customer Profiles 48

The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Just the sales team? Will the marketing team be using them too? For example, “acmesoft sales presentation” or “acmesoft price list”.

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Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Heinz Marketing

NOVEMBER 18, 2019

This week’s episode is entitled “ Incremental vs Exponential Thinking: Why It Matters & How to Do It “ It’s just me and our MC and producer, Paul Roberts of OC Talk Radio. Thanks t o our sponsor, Intercom.com ! Just excited as always to see our listeners grow and the impact.

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Top of Funnel CAN-SPAM Internet Marketing Trade Show 70

Directive Agency

JUNE 13, 2018

Subscribe on YouTube! Did you know our subtitles are interactive? One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. Could it support your sales team? Let’s dive in!

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Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

The Marketing Blender

FEBRUARY 20, 2024

For example, a manufacturer selling into the building materials sector may need to influence multiple stakeholders, including architects, engineers, contractors, and property owners, not to mention distributors or channel partners. This is the #1 way to maximize your trade show spend.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A good example of this approach is 360i , an award-winning digital marketing agency. The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs.

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Facebook B2B Marketing Tips Advertising Agencies 40

SmartBug Media

NOVEMBER 18, 2022

Although we know marketers love branding and communication, we do get extra excited when it comes to our marketing language. Check out our top inbound terms below: A. For example, a software company selling custom services for a website to another company would be B2B. The Stages of the Flywheel. Step 1: Attract. Step 2: Engage.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SmartBug Media

JANUARY 29, 2020

Serve as key pieces of your sales enablement toolbox to empower your sales team to focus on the “why”, instead of the “what” or “how”. Here’s a great example from Poynt ( a payments platform trusted by over 100,000 merchants across the world) of how to feature customer testimonials: Bonus tip: Don’t stop at your homepage.

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Case Study Case Studies Studies Paid Search Agency 113

Single Grain

SEPTEMBER 3, 2019

It doesn’t have to be a huge part, because let’s face it: it’s not going to bring in as many leads as Facebook or LinkedIn. On a recent episode of our Marketing School podcast , Neil Patel and I each shared our best Twitter hacks for building connections, growing engagement and bringing in traffic and leads.

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Twitter Traffic Top of Funnel Best Practices 110

Online Marketing Institute

MAY 18, 2010

A simple example is taping a round table event comprised of key opinion leaders or customer advocates and turning this into an online Q&A article. Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i leeodden Thanks Marty.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hinge Marketing

JUNE 30, 2022

Our research shows that firms known for their expertise in specific areas get 60% more referrals. Here are our top five strategies to increase the strength of your professional services brand. For example, a content marketing strategy is a natural fit with a strong social media presence. Why does this matter?

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Service Ad Building Brand Identity Branding 145

Content Marketing Institute

JUNE 26, 2018

Many B2B software providers do this, such as in this example from Kareo , when its all-in-one medical software product was ranked highest in customer satisfaction based on user reviews submitted through G2 Crowd (my employer). For example, if you’re a dog lover like me, you can turn to YouTube for reviews of a pet toy’s durability.

Amazon 110

Amazon Peer-to-peer Lead Scoring Lead Ranking 110

Hinge Marketing

MAY 15, 2017

Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to develop and market their personal brands. We published our findings in a groundbreaking book titled The Visible Expert. The following chart shows that Level 4 experts are most in demand.

Personalization 127

Personalization Webinar Metrics Brand Identity Branding 127

Hinge Marketing

SEPTEMBER 28, 2015

In addition to this blog post, don't forget to refer to our complete Brand Building Guide for Professional Services Firms. Here are our top five strategies for effectively increasing the strength of your brand. In fact, in our recent research into these experts and purchasers of their services, 61.5%

Work Management 48

Work Management Marketing Management Service Ad Building 48

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I’ve been involved with the team for about 10 years. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I’ve been involved with the team for about 10 years. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Single Grain

JUNE 26, 2023

These advertisements may be targeted at business-oriented audiences and could appear in business or franchise-specific publications, websites, trade shows, and other business-focused media outlets. Here are some examples, with a focus on well-known American franchises.

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Paid Search Agency Ads Lead Ranking Lead Scoring 52

Hubspot

APRIL 19, 2017

They started by videotaping trade show exhibitors booths and attaching the video to HTML floor maps. Here’s an example of an HTML floor map: Examples of virtual events include: Inbound Sales Day , hosted by HubSpot. You might be thinking, “There’s no way these events were produced by a small team.”. That’s fair.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

Optinmonster

AUGUST 27, 2023

And if you want to learn more about the data supporting the use of content marketing, check out our huge roundup of content marketing statistics.) For example, a B2C health brand could create informational articles (that’s the type of content) for women over 50 (target audience) to help them survive menopause (goal).

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Convince & Convert

APRIL 22, 2016

We use this in our emails at Convince & Convert, and I highly recommend you check it out. I want you to participate too if you’re seeing this on Google+ or on our Facebook page, if you have a question, go ahead and ask it. Pricing starts at only $3 per user per month, which seems like a pretty worthwhile investment to me!

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 YouTube Statistics 3.7

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Hubspot

JULY 21, 2015

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. SMB, Marketing Team of 3, Some Content Marketing Budget.

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Top of Funnel Marketing Budget Paid Content Work Management 28