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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. For example, the site outlined a two-hour health podcast in 1,800 words.

Trends 260
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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

You can also discover linking opportunities and exclude unnecessary information. For an example of how this works, you can use inurl:spaghetti or intitle:spaghetti to find sites with “spaghetti” in the URL or title. Note that this feature often won’t work on smaller domains.) How can you find recent statistics and information?

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Voice Search Optimization: How to Rank Higher in Voice Assistant Queries

Webbiquity

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Voice assistants frequently rely on this information to provide users with accurate and relevant local results.

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Using SEO to Compete with Lead Generation Sites

Contently

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Make sure to place the contact form above the fold.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

For example, consider Hims as an example. Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too.

SEO 85
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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Let’s chat about long-tail keywords. Example: “OptinMonster login”.