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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Automating email using RSS feeds.

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition.

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Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever

Brandpoint

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do CPL campaigns take the place of missing events? Any event budget you have can go right into this. Read More: The PESO Model: Paid, Earned, Shared and Owned Media].

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On. You also need to set up your RSS feed.

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B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

markempa

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Gather Insight.

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10 Easy Email Automations You Need to Implement Today

GreenRope

It’s a great way to keep your audience up to date with the latest news, promotions, events, and information about your business. If a contact attends an event, let them know you're grateful for their support by sending a "thank you," afterwards. Email RSS Feeds From Your Blog. Thank You for Attending.