An Open Letter to Public Relations Professionals
B2B PR Sense
MARCH 14, 2019
What Public Relations Professionals Need To Know. The PR industry will have to adapt to a world in which the lines between paid, earned, owned and shared media are not only blurring, but largely irrelevant in the minds of consumers,” says Paul Holmes, founder of The Holmes Report and a partner in The Global Communications Report, a survey of 1,000 public relations leaders and students worldwide. Ethical Behavior Is Even More Important.