Webbiquity
MARCH 17, 2021
The public relations (PR) industry has been under increasing pressure over the past few years. Influencer marketing: With the right influencer marketing campaigns, PR experts can enhance reputation management strategies, creating positive buzz around the brands they work with. Contributed post.
Brandpoint
OCTOBER 22, 2018
“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Managing reputations and influencing public opinion is hard enough in more civil times.
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Hubspot
AUGUST 29, 2019
A Lesson in PR Ethics, Courtesy of ‘The Great Hack’. While not strictly a PR industry publication, Digiday is a valuable read for anyone interested in how technology impacts media, marketing, and communications. Institute for Public Relations. Public Relations Today. The Future Buzz. Wildest Dreams?
Webbiquity
MAY 17, 2010
In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing.
Convince & Convert
AUGUST 18, 2010
I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.
Convince & Convert
SEPTEMBER 7, 2010
One more note – so many are commenting on how funny this guy is (footnotes are worth the read alone) but this guys advice is down right ethical and that is hard to come by in the marketing realm these days. I have found Scott to be exceptionally ethical in every way. Anonymous Jay – Thanks for the review.
Hubspot
OCTOBER 1, 2012
Corporate social responsibility (CSR) is essentially an ethical plan. It's about making the ethically and morally correct choices. When you plan your marketing campaigns -- for example, is that blog post going to alienate some of your future potential audience? -- don't jump the gun for the purpose of buzz alone.
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