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PR 2.0: The Impact of ChatGPT on Public Relations

Champion Communications

But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation. However, at ChatGPT’s current stage, it lacks the critical thinking, ethical decision-making, and human touch that would make it a legitimate competitor to any successful piece of content written by a human.

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The Biggest Challenges Facing the PR Industry

Brandpoint

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Download our 2024 PR survey to gain valuable insights and actionable recommendations for embracing PR trends and shaping the future of public relations.

PR 62
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Get Ahead of the Curve: 2024 PR Industry Trends

Brandpoint

In essence, CSR refers to the ethical and sustainable practices adopted by companies that exhibit social responsibility. Trend 2: Harnessing Artificial Intelligence (AI) in Public Relations Artificial Intelligence (AI) is not just another industry trend, but a transformative tool that is impacting every industry.

PR 48
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Seeking Exceptional Legal Content for Your Website?

nDash

How many agencies attract writers who are lawyers, retired lawyers, and legal professionals? How many of these writers value their responsibility to the legal profession, the content creation agency, and its legal clientele? For example, a licensed professional’s website is public. That said…. After all, this is the internet.

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13 PR Blogs You Should Be Reading This Year

Hubspot

Covering topics from notable agency happenings to how brands are adopting new strategies, PRWeek is as entertaining as it is informative. Female Agency Leaders Are Breaking Through the Glass Ceiling. A Lesson in PR Ethics, Courtesy of ‘The Great Hack’. How publishers navigate ‘b t briefs’ from agencies. Spin Sucks.

PR 75
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7 best link-building services for SEO performance

Martech

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content.

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6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

Brandpoint

When an agency partner knows their clients like the back of their hand and continuously strives to deliver the best results, that’s when you’re witnessing something captivating. After 20 years in the agency space, this dynamic only makes me appreciate Rachel and her team more.