PR 2.0: The Impact of ChatGPT on Public Relations
Champion Communications
FEBRUARY 1, 2023
But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation. However, at ChatGPT’s current stage, it lacks the critical thinking, ethical decision-making, and human touch that would make it a legitimate competitor to any successful piece of content written by a human.
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