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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. BtoB Marketing.

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B2B Programmatic Advertising for Beginners

Zoominfo

There’s no way around it, traditional advertising is time and resource intensive. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. Efficiency. The primary driver for programmatic advertising is its ability to improve marketing efficiency.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

There’s no way around it, traditional advertising is time and resource-intensive. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. Efficiency The primary driver for programmatic advertising is its ability to improve marketing efficiency.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Congrats David!

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

60% of marketers create at least one piece of content each week ( eMarketer ). But cutting through the online clutter and fighting the so-called “ infobesity monster” takes more than content marketing budget, resources, and planning. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ).

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

SM/PR/Marketing/SEO/Brand ninja. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. “Savvy marketers sharing insights, tips, resources, and war stories.” Video Gamer.

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. » PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR.

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