Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Optinmonster

OCTOBER 30, 2019

In this article, we share a ton of social selling statistics that will convince you the benefits are real. What Is Social Selling? When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products.

Statistics 76

Statistics Social Media Social Marketing Media 76

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Porch Group Media

SEPTEMBER 24, 2019

What are CMOs’ Most Important Media Channels? More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

DECEMBER 14, 2012

Bear with me because this will lead to an observation or two about social media. Well, I am drawing a direct parallel between how my friend approached something as important to him as his faith and how it looks an awful lot like how we approach social media as marketers. Well, I need to give you a quick back story.

Social Media 80

Social Media Media Social Networks Case Studies 80

Contently

NOVEMBER 7, 2016

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Almost all the gains are going to Facebook and Google.

Facebook 165

Facebook Rules Advertisements Advertising 165

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. Conclusion. What do you think about my roadmap?

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

AUGUST 20, 2016

Social media buy buttons were once heralded as the next big drivers of social commerce. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. In theory, buy buttons are the perfect marriage between social media and retail.

Social Media 40

Social Media Buy Media Emarketing 40

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online.

Statistics 76

Statistics Paid Search Agency Companies Eye-Tracking 76

Porch Group Media

JULY 13, 2021

Rapt Media). 74% shoppers are unlikely to share a product on social network after purchase. 48% of consumers start mobile research with a search engine –but 33% go directly to the site they want. eMarketer). (Accenture). 53% of buyers say Facebook informs their purchase decisions. Big Commerce).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Pew Research). Sprout Social). Digital marketing continues to grow.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

NOVEMBER 12, 2019

In recent research by Altimeter , digital marketers were asked to rank their top priorities. In research by the Manifest, almost 70% of businesses use email marketing as part of their campaign strategy. – Social Media. As with all marketing channels, social media is continually evolving. eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Deloitte found that nearly 40% of Americans spend more than one hour per week watching short-form video clips on social media. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Porch Group Media

JULY 16, 2018

One of the most unique aspects of the millennials is their use of technology and social media. Take a look at the numbers: 90% conduct research online. In addition, check out these ten hallmarks of millennials’ furniture and home décor and spending (Coresight Research): Household formation and home ownership is declining.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015.

Brand Identity 69

Brand Identity Branding Emarketing Eye-Tracking 69

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Forge meaningful social relationships. Social media has forever changed the way we use the Internet and consume information.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Webbiquity

APRIL 26, 2010

How do you select the right market research to support your goals? Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

EveryoneSocial

JUNE 14, 2022

Mostly due to new channels and platforms for people to better research and connect with others. One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). Today, social media is the place where people consume, connect, research, learn, and buy. eMarketer ).

Paid Content 55

Paid Content Paid Search Agency Marketing Budget Ads 55

Bluetext

APRIL 22, 2020

The commercial sector has seen changes in how audiences are reacting to content and consuming media. . This means varying working hours, virtual gatherings and different web surfing, streaming and social networking habits. Shifting Media Channels. These changes have shifted the traditional marketing audience profile. .

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

EveryoneSocial

OCTOBER 15, 2019

Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. And the main reason influencer marketing exists in the first place is because of the power of social media and content creation. eMarketer ).

Statistics 58

Statistics Paid Search Agency Word of Mouth Companies 58

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Image courtesy of eMarketer. Social Media Markup.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Marketing-Gimbal

AUGUST 18, 2010

According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me.

Emarketing 40

Emarketing Viral Marketing Paid Search Agency Social Networks 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : eMarketer. Source : Forrester Research. B2B Social Participation. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100