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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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Summer Sales Email and SMS Marketing Examples to Drive Engagement

SmartBug Media

Using email and SMS as vehicles for your product and sales offerings, you can develop campaigns that boost revenue and—more importantly—drive engagement so that you can nurture those customers into retained customers. Vacation Prep Campaigns Segmentation is your best friend when it comes to email and SMS marketing.

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Top Ways to Prepare Your Email Campaigns for Summer Sales

SmartBug Media

As an e-commerce professional, you have many opportunities to capture the feelings of the season through bright design, fun content, and deals that appeal to summer holidays and events. The best way to communicate with existing and potential customers is through email campaigns. Leave emails to the content-heavy messaging.)

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. Phone numbers are considered to be of more personal value compared to an email address. How Is SMS Marketing Used?

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Klaviyo Best Practices: How to Build an Email Campaign in Klaviyo

SmartBug Media

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

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Campaign Power Couple: Combine Email and SMS Marketing

Vision6

So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email? Email vs SMS Marketing. There are advantages and drawbacks to both email and SMS marketing.

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The Anatomy of a Winning Omnichannel Strategy

Vision6

The goal(s) you create for your marketing campaign will drive the kinds of content you create. Relevant: Does your event goal align with your broader marketing goals? If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement.