Tactical video for technology sales and marketing


They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video.

3 digital marketing tactics that will increase conversions now


Take a look at these three digital marketing tactics that will enrich your upcoming marketing campaigns and boost your conversion rate at the same time. These marketing tactics must be the foundation of your understanding as you strive to build a successful marketing strategy.

Effective Social Selling = Mindset over Tactics


However, 75% of respondents said they were given no training in effective use of social media. Spending remains heavy in campaign-oriented tactics for most brands, yet outside of customer service, the relationship a prospect has with sales staff is what they’ll remember about your company.

Meet more new clients with these 8 tactics


For example, does the financial health of a company have an effect on whether or not they’d be a good client? The post Meet more new clients with these 8 tactics appeared first on Biznology.

Report: How Top Businesses Approach Content Creation

It’s also one of the most effective. top priorities, and the tactics they’re using to develop. 39% 63% 67% 51% TO OVERCOME THESE AND OTHER CHALLENGES, CONTENT PROFESSIONALS RELY ON A VARIETY OF TACTICS: THE MOST COMMON TYPES OF TECHNOLOGIES BEING USED ARE: Enlisting the help.

Social, Email Remain Top Digital Marketing Tactics Among Marketers

KoMarketing Associates

Whether it’s social media marketing or email marketing, new research shows that marketers are turning to a wide array of digital marketing tactics to achieve their primary objectives. Eighty-three percent of businesses think their digital marketing efforts are effective in helping them achieve their goal(s). In terms of effectiveness, most CMOs (69 percent) claim that social media is the most effective digital media channel.

An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness


Effectiveness and Benefits. The availability of data on which to understand their audiences and predict future behaviors enables them to optimize marketing budgets and spend their time and money where it is most effective. Marketing Strategy Tactical Services

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Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. They said “In-person Events” were the most effective!

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use?

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

consultancy that helps global clients tell their story more effectively and profitably. effective, because customers “don’t have the time or the interest to understand technology. effectiveness. of pronouns can have a big effect on your tone. WATCH YOUR TONE!

4 Tactics to Improving Your Personas

Marketing Insider Group

An effective tool to doing this is utilizing personas to represent your target market. The post 4 Tactics to Improving Your Personas appeared first on Marketing Insider Group. Understanding your target market is essential to successful marketing.

37 Fantastic SEO Guides, Tips and Tactics


Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Use effective SEO tools and marketing metrics.

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy. 8 Tactics That Will Beef Up Your B2B Strategy. One very effective way: Customer testimonials.

Is Content Syndication Still an Effective Marketing Strategy?

Marketing Insider Group

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. The post Is Content Syndication Still an Effective Marketing Strategy?

5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. 5 Trends That Will Affect Your PR Tactics, and How You Can Adapt. To continue to be effective, your PR tactics must evolve with new changes and challenges.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics.

25 B2B Engagement Tactics For All Marketing Funnel Stages


Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. If you’re doing ABM, tailor these tactics with additional personalization and targeting to your specific list of accounts, and you’re golden.

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10 Principles of Effective Landing Page Optimization

KoMarketing Associates

Just witness the 66 percent increase in event registrations that The Global Leadership Summit got by applying this tactic. For some ideas about how to achieve that, consider how other marketers ranked landing page optimization tactics according to how effective they were and how easy they were to execute. Let that chart inform your decision, but don’t just blindly use a tactic because other marketers say they’re using it.

11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

In this blog I will walk you through four tactics that will allow you to break through that plateau and scale your AdWords lead generation. Single keyword ad groups are one of the most effective strategies for generating more leads. Do you have any tactics to add to the list?

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned. Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets.

Back to Basics: How to Write Effective Headlines


Characteristics of an effective headline. How to write an effective headline. Using all of the above knowledge, you can craft your headlines effectively and expertly. I’d love to hear how you write effective headlines.

Report: On-page Content is Top Tactic for SEO Marketers

KoMarketing Associates

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives.

Pop Quiz: Are You Using This Email List-Growing Tactic?

Marketing Insider Group

Whether it’s a fun pop-culture quiz or a more serious knowledge test, quizzes can be easy and effective […]. The post Pop Quiz: Are You Using This Email List-Growing Tactic?

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The Most Effective Inbound and Outbound Marketing Tactics


There are many options when it comes to inbound and outbound lead generation tactics. But what tactics are best? Fortunately, there’s plenty of data to consider when evaluating what inbound and outbound tactics will balance to create a powerful lead generation strategy.

More Tactics Do Not Equal More Success


The problem is, tactical campaigns are not highly effective. Studies and reports showcase all too often that despite valiant efforts, marketers are not as effective as they need to be in driving demand and revenue for their organizations.

Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Any method of communication you use will instantly become more effective if you find a way to personalize the correspondence.

7 Promotion Tactics to Get Your Content Seen


Neil Patel gets dramatically better results from emailing his subscribers than any other promotion tactic. There are several content promotion tactics that involve getting other people to share your content. But the smartest influencers (and the most effective ones) are really choosy about who they promote. As you can see there, outreach does work for him, but it’s not as effective as his email list.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

Read on for five lead nurturing tactics that will help you move people who’ve expressed interest into sales-qualified opportunities. Tactic #1. Tactic #2. For more ideas read 5 things you can do to improve lead generation , Tactic #3. Content and channels to use for lead nurturing: Tactic #4. Third-party content is another great source of material for lead nurturing, and they bring you an added credibility through the halo effect.

7 Amazingly Effective Lead Nurturing Tactics


As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.

Report: Email Marketing Effectiveness is on the Rise

KoMarketing Associates

As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness. About 77 percent of those whose effectiveness is rising said they use email to communicate with prospects, and 60 percent who said the same leverage email to generate revenue.

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4 Tactics to Increase Returning Visitors

Content Standard

Very likely your traffic would instantly undergo a significant drop because many paid marketing tactics are focused on generating more new visitors as compared to returning visitors. Email newsletters are not a new tactic, but traditionally were used for transactions.

Events Are Top Tactic for Marketers – Keep It That Way


Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. How to maximize event effectiveness?

How can you start using hashtags effectively on LinkedIn?


To get your articles in front of more eyeballs, you need to use every tactic possible on LinkedIn. The post How can you start using hashtags effectively on LinkedIn? There’s something to be said for early adopters who latch onto a trend and figure out how to leverage it.

Marketing Performance Management: Tactics to Increase ROI


You’ve invested money where you think it’s best for business, now you need to track the effectiveness of those investments.

Effective types of native advertising for small businesses


Only when you’ve become familiar with how advertising and interaction work on that specific social media platform can you create effective ads. This actually has a more positive effect than you might realize.

How to Create an Effective Email Newsletter for Your Business


Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach.

48 Phenomenal SEO Guides, Tips & Tactics


SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. Which tactics are most likely to stand the test of time–and which should be avoided?

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22 Exceptional Business Blogging Guides, Tips & Tactics


As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video.

Ultimate List of 22 Account-Based Marketing Tactics


Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. CONTENT -- Account-Based Marketing Tactics. SOCIAL -- Account-Based Marketing Tactics.