Tactical video for technology sales and marketing

Biznology

They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video.

Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Any method of communication you use will instantly become more effective if you find a way to personalize the correspondence.

Meet more new clients with these 8 tactics

Biznology

For example, does the financial health of a company have an effect on whether or not they’d be a good client? The post Meet more new clients with these 8 tactics appeared first on Biznology.

Effective Social Selling = Mindset over Tactics

NuSpark

However, 75% of respondents said they were given no training in effective use of social media. Spending remains heavy in campaign-oriented tactics for most brands, yet outside of customer service, the relationship a prospect has with sales staff is what they’ll remember about your company.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. They said “In-person Events” were the most effective!

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

There are many options when it comes to inbound and outbound lead generation tactics. But what tactics are best? Fortunately, there’s plenty of data to consider when evaluating what inbound and outbound tactics will balance to create a powerful lead generation strategy.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Use effective SEO tools and marketing metrics.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

In this blog I will walk you through four tactics that will allow you to break through that plateau and scale your AdWords lead generation. Single keyword ad groups are one of the most effective strategies for generating more leads. Do you have any tactics to add to the list?

7 Amazingly Effective Lead Nurturing Tactics

Hubspot

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.

Back to Basics: How to Write Effective Headlines

Act-On

Characteristics of an effective headline. How to write an effective headline. Using all of the above knowledge, you can craft your headlines effectively and expertly. I’d love to hear how you write effective headlines.

Is Content Syndication Still an Effective Marketing Strategy?

Marketing Insider Group

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. The post Is Content Syndication Still an Effective Marketing Strategy?

Pop Quiz: Are You Using This Email List-Growing Tactic?

Marketing Insider Group

Whether it’s a fun pop-culture quiz or a more serious knowledge test, quizzes can be easy and effective […]. The post Pop Quiz: Are You Using This Email List-Growing Tactic?

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. EMAIL MARKETING EFFECTIVENESS. SIMPLE MARKETING TACTICS.

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

There are many options when it comes to inbound and outbound lead generation tactics. But what tactics are best? Fortunately, there’s plenty of data to consider when evaluating what inbound and outbound tactics will balance to create a powerful lead generation strategy.

More Tactics Do Not Equal More Success

ANNUITAS

The problem is, tactical campaigns are not highly effective. Studies and reports showcase all too often that despite valiant efforts, marketers are not as effective as they need to be in driving demand and revenue for their organizations.

4 Tactical Ways Salespeople Can Build Trust with Video

Vidyard

Here are 4 tactical applications for building trust with video: Use it to avoid misunderstandings : If you ever find yourself composing an email that takes you more than ten minutes to write, shut it down and record a video. And how effectively will they communicate this to their boss?”

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7 Promotion Tactics to Get Your Content Seen

Act-On

Neil Patel gets dramatically better results from emailing his subscribers than any other promotion tactic. There are several content promotion tactics that involve getting other people to share your content. But the smartest influencers (and the most effective ones) are really choosy about who they promote. As you can see there, outreach does work for him, but it’s not as effective as his email list.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use?

How can you start using hashtags effectively on LinkedIn?

Biznology

To get your articles in front of more eyeballs, you need to use every tactic possible on LinkedIn. The post How can you start using hashtags effectively on LinkedIn? There’s something to be said for early adopters who latch onto a trend and figure out how to leverage it.

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. If you’re doing ABM, tailor these tactics with additional personalization and targeting to your specific list of accounts, and you’re golden.

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Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. How to maximize event effectiveness?

30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]

Hubspot

You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Question number one: What social tactics are most effective?

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How to Create an Effective Email Newsletter for Your Business

Webbiquity

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach.

Effective types of native advertising for small businesses

Biznology

Only when you’ve become familiar with how advertising and interaction work on that specific social media platform can you create effective ads. This actually has a more positive effect than you might realize.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. Which tactics are most likely to stand the test of time–and which should be avoided?

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10 Principles of Effective Landing Page Optimization

KoMarketing Associates

Just witness the 66 percent increase in event registrations that The Global Leadership Summit got by applying this tactic. For some ideas about how to achieve that, consider how other marketers ranked landing page optimization tactics according to how effective they were and how easy they were to execute. Let that chart inform your decision, but don’t just blindly use a tactic because other marketers say they’re using it.

Right Place, Right Time: The Effectiveness of Send Time Optimization

Modern Marketing

With its ease of deployment and effective outcome, STO should definitely be part of your arsenal of marketing tactics to help improve responses to your emails. In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Signatures can be an extremely effective (and free!) The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point. Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans.

How to Spot a Tactical Marketer

ANNUITAS

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue.

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11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. As I always say, strategy before tactics.

Is Co-Registration a Lead Generation Tactic to Consider?

NuSpark

Learn more about this effective but underrated lead generation tactic. As a performance-based tactic, the pricing model makes these kinds of leads efficiently priced. The post Is Co-Registration a Lead Generation Tactic to Consider? Marketing Strategy Tactical Services

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. As I always say, strategy before tactics.

Thinking You Need More Tactics? You Are Wrong

ANNUITAS

There are constant pressures to drive more revenue from marketing and that tends to leave no stone unturned when it comes to using marketing tactics. As the demand generation pressures mount, there seems to be a drive to try every tactic, just in case one more lead may come from it. However, less than three percent call themselves effective in reaching those goals. Their approach to tactics may explain this disconnect between expectations and results.

Report: On-page Content is Top Tactic for SEO Marketers

KoMarketing Associates

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives.

How to Plan & Execute Effective 'Welcome' Emails

Hubspot

On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. How to Plan & Execute Effective 'Welcome' Emails. After an initial activation email, Wistia sends out a simple, bright, and effective 'welcome' email.

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9 Proven Tactics of a Successful Local Facebook Marketing Strategy

Hubspot

Here are nine proven Facebook marketing tactics you can use to drive foot traffic, build brand awareness, and increase revenue potential. 9 Tactics for Your Local Facebook Marketing Strategy. With 2.2

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

To make this list, tactics must be cost effective, measurable and scalable. When used with content promotions, email continues to be a cost effective channel for marketers that need more granular targeting. You need to generate leads, right?