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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond


There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts.

eCommerce 294

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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

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15 Effective Marketing Tactics Anyone Can Use


In this article, you will find 15 tried and tested marketing tactics that don’t require experience in marketing. Organic traffic from Google is one of the best kinds. It’s consistent, passive, and you don’t need to pay for each … Read more ›

Tactics 98
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat! 📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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10 Effective Link Building Tactics for B2B Marketing

Industrial Marketer

However, finding methods to get backlinks seems incredibly difficult for most businesses, mainly because they don’t follow consistent link building tactics. To help address this issue, below is a list of the most effective link building tactics for B2B companies.

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10 Effective Tactics to Defeat Internet Trolls via @sejournal, @JuliaEMcCoy

Search Engine Journal

The post 10 Effective Tactics to Defeat Internet Trolls appeared first on Search Engine Journal. Trolls may be the bane of the internet, but they shouldn't ruin your day. Learn to purge online trolls and prevent them from returning.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to leverage online events, like webinars, as effective replacements for live events. Top tactics and channels for reallocating event marketing dollars. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.

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7 Cold Calling Tactics You Aren't Using but Should Be

In fact, it’s one of the most effective ways to increase sales and drive revenue. Cold calling isn‘t dead; neither is it on its deathbed. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan.

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B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. Discover 5 tips to get 2021 off to a great start. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. And there's one promising avenue many marketers may be under-investing in.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data.

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Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.