Zoominfo

NOVEMBER 29, 2018

Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively ( source ). ” ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Top Rank Marketing

APRIL 24, 2024

The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program. for every dollar spent very effectively demonstrates the real, measurable impact influencer marketing can have for B2B brands.

Statistics 52

Statistics Trends B2B Marketing Planning 52

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture. This is where samples come in handy.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Let’s get into it! vs 0.5%) ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JULY 24, 2019

70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads ( source ). 42% of organizations believe email is one of their most effective lead generation channels ( source ). Ready to learn more? Keep reading. 79% of marketing leads never convert into sales.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

KoMarketing Associates

OCTOBER 6, 2021

Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective. During the pandemic, the majority of marking leaders (68%) shifted their resources to product marketing.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. Video Consumption Statistics 18. Social Media Video Statistics We have divided video marketing social media statistics into different categories. Let us start with general social media video statistics. Social Media Video Statistics for YouTube 35. Here we go!

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Zoominfo

JULY 22, 2018

Multichannel marketing is proven to be highly effective. Keep reading—today we cover 57 statistics all about multichannel marketing. 23% of marketers cite lack of time and resources as a major barrier to implementing multichannel marketing ( source ). The Effectiveness of Multichannel Marketing. And the best part?

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Zoominfo

MARCH 27, 2018

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. 52% of companies say Facebook is the most effective social channel for customer engagement, service and support ( source ). The post 78 Customer Engagement Statistics appeared first on ZoomInfo Blog.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Zoominfo

OCTOBER 14, 2018

The reason for this is simple: if you’re not armed with the right resources, cold calling is uncomfortable and ineffective. Only 52% of sales professionals feel they are effective at accessing key players ( source ). The post 21 Important B2B Cold Calling Statistics appeared first on ZoomInfo Blog. of the time ( source ).

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! Top AI Statistics 2024 Financial AI Statistics 2024 1. Business AI Statistics 2024 1. Thanks to a staggering 40.2%

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Porch Group Media

JUNE 9, 2022

As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts. Check out the following statistics to learn more about the value of marketing to movers. Email Usage Statistics. Email Segmentation and Personalization Statistics.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. In B2B tech, this might mean having the most efficient and effective software solution, for instance. Their answers will help you shape an effective persona profile—and give you additional insights about your target audience as well as your competitors.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Optinmonster

AUGUST 7, 2020

Are you up to date with the latest email marketing statistics? Everybody knows email marketing is effective, but when your resources are limited, you want to make sure you’re investing your time and money in the right marketing strategies. Email Marketing Statistics. Mobile Email Marketing Statistics.

Statistics 111

Statistics Email Marketing Planning Open Rate 111

TrustRadius Marketing

APRIL 17, 2022

First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? Top 24 Statistics for Marketing Automation. Ascend2 2021) 39% of marketers cite lack of training, resources, and knowledgebase as a barrier to full marketing automation utilization.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

ClearVoice

JUNE 24, 2021

Here's a look at the top content marketing statistics and trends and how you can make the most of them. Top content marketing statistics and trends for 2021. Does this trend mean you should drop everything and put all your resources into video creation and development? Blogging content is still effective.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Zoominfo

DECEMBER 5, 2019

Multichannel marketing is proven to be highly effective. Keep reading—today we cover 50+ statistics all about multichannel marketing. 23% of marketers cite lack of time and resources as a major barrier to implementing multichannel marketing ( source ). And the best part? Still not convinced?

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

Porch Group Media

JULY 6, 2021

Here’s a look at 50 amazing statistics on the impact of how data can drive impact marketing success: 1. But brands can only personalize effectively if they know who their customers are – their information, behaviors and preferences. The post 25 Mind-Blowing Statistics on the State of Data-Driven Marketing first appeared on V12.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Tomorrow People

JULY 19, 2022

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. Your customer engagement efforts won’t be effective without internal alignment. Provide statistics that connect improved engagement to the bottom line. 66% of B2B consumers want to advocate for brands that engage well.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Zoominfo

MARCH 12, 2020

But today, AI is being used in every facet and function of companies, including human resources. Let’s look at some statistics from IBM : 66 percent of CEOs believe AI can drive significant value in HR. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM).

Resources 130

Resources Budget Programs Resource Management High Quality Lead 130

Tomorrow People

JULY 19, 2022

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. Market impact metrics.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively.

Peer-to-peer 251

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 251

KoMarketing Associates

FEBRUARY 8, 2022

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used. Marketers Now Looking to Improve Data Quality.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

Marketing Insider Group

APRIL 17, 2023

Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. Get The Full Picture: How to Calculate True Cost of Your Content By Brody Dorland You’re creating high-quality, SEO content consistently, but is it costing you more money and resources than it’s generating?

Paid Search Agency 330

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 330

Valasys

SEPTEMBER 21, 2020

This is where video marketing statistics come into play, and this is what we’re going to be focusing on today. With that said, there are many statistics to back up this popular form of marketing. So, today, here are seven popular video marketing statistics that you can refer to in 2020. You should be able to do so much better.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. Top AI Statistics 2024 1. This includes enhancing customer engagement and driving more effective, targeted campaigns to generate leads. From a $207.9 trillion by 2030. With 61.4%

Statistics 52

Statistics Outgrow Resource Management Stats 52

KoMarketing Associates

MAY 3, 2022

Ascend2 recently published “The Outlook on Intent Data” report, and statistics suggested that the majority of marketers (69%) have been at least “somewhat successful” at leveraging intent data to achieve their marketing objectives. About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

JULY 13, 2021

SharpSpring recently published its “Outlook on Retargeting” report, and statistics showed that just 36% of marketers consider themselves to be “very successful” at achieving the goals of their retargeting strategy, suggesting there is room for improvement. Identifying the Lack of Marketing Resources. About 36% cited brand image.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

Martech

APRIL 4, 2024

You need the patience to build a solid hypothesis, let a test run long enough to gain statistical significance and repeatable results and interpret the results. Efficiency Marketers, especially email marketers, have historically been short on time, human resources and budget. One thing they don’t lack? Get MarTech! In your inbox.

Email Marketing 91

Email Marketing Effectiveness Work Management Planning 91

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social Listening Statistics. Those social listening statistics really prove the value of using this strategy at your company. Learn more here.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Zoominfo

OCTOBER 14, 2018

The reason for this is simple: if you’re not armed with the right resources, cold calling is uncomfortable and ineffective. Cold Calling Statistics 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). cold call attempts to reach a prospect. of sales reps’ time.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

KoMarketing Associates

MAY 11, 2021

Statistics showed that the highest influence on buyer purchase decisions was when marketers addressed concerns, wants and needs (71%). The researchers also noted that 50% of buyers say a marketer’s ability to differentiate from the competition is “influential,” yet only 21% of sellers are effective at doing so.

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

KoMarketing Associates

JANUARY 26, 2022

DemandGen recently published its “2022 Database Strategies & Contact Acquisition Survey Report,” and statistics suggested that although 77% of marketers currently have a data acquisition strategy in place, 43% believe that significant improvement is needed.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% They must be deployed in a way that allows them to be effective. This is compared to 42.4%

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. With that, there are also a TON of statistics out there. Employee Advocacy Stats for Human Resources.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100