Marketing Related Topics 
Marketing Insider Group
OCTOBER 30, 2017
As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. From virtual reality to live streaming, marketers are going immersive. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. Consumers can step into both […].
KoMarketing Associates
OCTOBER 30, 2017
New research indicates that marketers are still fairly concerned about conversion rate optimization, but they are not seeing overwhelming success in this area. However, the percentage was the same in 2016, and this was a decrease from the 73 percent of marketers who cited improvements in 2015.
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Computer Market Research
OCTOBER 30, 2017
Computer Market Research. Channel Partner Marketing with Synchronized Channel Marketing. 3 Costly Mistakes Marketers Make That Are Easily Avoidable. Channel partner marketing is no walk in the park. 3 of the biggest mistakes vendors make when distributing content for channel partner marketing: Missing the Target.
KEO Marketing
OCTOBER 30, 2017
Successful marketing depends on personalization. Persona based marketing helps you provide structure and insight to your company’s inbound marketing campaigns. Using market research and existing customer data, you can define your ideal customer in a very detailed manner. Making a Case for Persona Based Marketing.
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Account-Based Marketing is a strategy, not a solution.
BOP Design
OCTOBER 30, 2017
However, rather than simply accepting that mistakes happen, we are going to share the scariest B2B marketing mistakes along with tips on how to avoid them. This is a common mistake that we see B2B marketing professionals making. In their marketing efforts, they try to be everything to everyone. Living in the Past.
Sharpspring
OCTOBER 30, 2017
Over 20 years later, marketers continue to adhere to his prophetic statement. Is it because 93% of B2B marketers use content marketing? Is it because content marketing costs 62% less than traditional marketing, and generates 3x as many leads, according to DemandMetric ? Why is content still king? Absolutely.
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
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Ensure Your B2B Marketing Clients Get the Best Results
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
With increased struggles for market share, companies need to sharpen their message to stand out from the crowd and create a corporate differential. The concept of strategic communications has moved from a “nice to do” to a “must do” initiative.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. How inbound and outbound marketing should both be used.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
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As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. How a few small marketing and sales changes can make a big revenue difference. What to do to get alignment, and better performance, out of your sales and marketing organizations.
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