Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Social sellers generate 38% more new opportunities than traditional sellers. 62% of employees at large companies say social selling enables them to build stronger, more authe

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Spiralytics

JULY 4, 2018

When the first email was sent in the 1970s, it was impossible to predict that email would become one of the most important forms of marketing. Today, it is easy to say that this type of marketing is perhaps the most effective form of digital advertising.

Email Marketing 76

Email Marketing Marketing Advertisements Advertising 76

Ontraport

JULY 4, 2018

Offline marketing offers a way to stand out among the saturated online marketplace, and there are now several techniques for measuring offline campaigns, thanks in part to today’s technology. The post How to Easily Track Your Offline Campaigns appeared first on The ONTRAPORT Blog.

Campaigns 75

Campaigns Marketing 75

Hubspot

JULY 4, 2018

We spend a lot of time at work. Forty hours a week for forty odd years adds up to a whopping 70 percent of your life spent in an office, says millennial career expert Jill Jacinto. And as such, “it’s only natural to become friends with your coworkers,” she points out. But Heather Huhman, a career coach and founder of Come Recommended , says, “in any relationship, it’s important to have boundaries,” and Jacinto agrees.

Rules 78

Rules Course Promotion Spending 78

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Convert

JULY 4, 2018

Leading ecommerce platform Shopify Plus and popular A/B testing tool Convert share a common goal; to help growing ecommerce businesses maximise their conversion rates, boost their revenue and make the most of their traffic online. They also have one more important thing in common; affordability. Both organisations are distinguished not only by the outstanding results.

eCommerce 71

eCommerce Conversion Rate Traffic Conversion 71

Top Rank Marketing

JULY 4, 2018

In the first post I ever wrote for the TopRank Marketing Blog, I reflected on the marketing lessons I’d picked up through my baseball blogging hobby. Helping build an online community at Twins Daily has instilled many important fundamentals that, I feel, make me better at my day job. I’m always fascinated by this interplay. We spend so much of our time each week alongside our coworkers, but are often unaware of the interests and side hustles that drive them outside of the office.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Ledger Bennett

JULY 4, 2018

There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform to enhance their knowledge and boost their career. This gives us marketers the perfect opportunity to position our brands as thought leaders. More than ever, professionals are turning to LinkedIn to find relevant content – the platform has achieved 40% yearly growth in feed engagement, as well as a 2-3x increase

Linkedin 40

Linkedin Top of Funnel Account Based Marketing Opt-out 40

Outbrain

JULY 4, 2018

Outbrain, the world’s leading premium native discovery platform , announced today the details of a two-year strategic partnership with leading technology publisher, IDG. The partnership with Outbrain will see IDG utilize the full suite of Outbrain’s Engage Solution tools across all their publishing titles in the US and UK and select titles in France and Spain, to deliver high-quality organic and sponsored content to audiences across its wide portfolio of digital publications.

Work Management 40

Work Management High Quality Lead Curation Press 40

Content Marketing Institute

JULY 4, 2018

This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. And, if you’re not one of the privileged few with creative skill in your genes, there’s not much you can do to change that.

Creativity 97

Creativity Case Studies Lead Ranking Click Rate 97

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JULY 4, 2018

Personal video messages are an emerging phenomenon in sales. Getting in front of the camera can be daunting at first, but you’ll get comfortable with it in no time. Take it from me: When I first started at Vidyard, I felt weird about just sitting down and shooting videos. I’d be thinking to myself, “Do you even know what you want to say?

Video Marketing 74

Video Marketing Press Intent Tips 74

Opt Intelligence

JULY 4, 2018

Privacy and data security continue to be hot topics these days, and will be for some time. Websites around the world updated their terms in the wake of GDPR, and similar measures are set to follow in the coming years across the country. Facebook has faced its share of privacy concerns along the way, so it’s no surprise they updated their terms around the handling and utilization of customer data through Facebook Custom Audience targeting.

Opt-in 40

Opt-in Ideal Customer Profiles Advertising Agencies Lead Nurturing 40