Marketing Insider Group
JULY 31, 2017
In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].
KoMarketing Associates
JULY 31, 2017
Marketers consume a large amount of content, but they aren’t the only ones who tap into these marketing resources for research purposes. To take a deeper look at who consumes marketing content, NetLine recently produced the “2017 State of B2B Marketing Content Consumption and Demand” report. Researchers found that directors represent 32 percent of advertising and promotion content consumption, while managers total 24 percent of the overall volume.
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Marketing Insider Group
JULY 31, 2017
After just a few minutes of browsing on LinkedIn, you can almost always recognize someone who’s actively looking for a new job… Suddenly after weeks of inactivity, they rise from the grave, upload a new profile picture and polish up all of their skills and personal information. Their network is suddenly updated with dozens of new […]. The post How Ignoring the Power of Networking Is Hindering the Growth of Your Marketing Career appeared first on Marketing Insider Group.
Engagio
JULY 31, 2017
At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Envy
JULY 31, 2017
Reading time: the best 7 mins you'll spend this week! Aqua provides a virtualized container security platform for enterprises which enables them to add security controls to their development lifecycle. They realized that virtualized containers were the next big thing in datacenter and application technology, but at the same time created new challenges in application security that needed to be addressed.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JULY 31, 2017
Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team -- or LatAm -- to strategize an email marketing experiment, we wondered if there was a way to combine all three. It started out simply enough -- we wanted to find out if an email sent directly from a sales rep that included a link to book a meeting could convert bette
Sharpspring
JULY 31, 2017
Imagine it’s 1953. You decide it’s time to buy a brand new, state-of-the-art TV. You walk into Sears, ready to buy. What happens next? Most likely, a friendly salesperson will walk you through the entire buying process. She’ll enthusiastically explain all the features and benefits of a home television set. You’ll leave the store feeling cheerful about your new TV and the personal interaction you just had.
Blend Marketing
JULY 31, 2017
Penguins is already a leader in the event management and production space. The market is crowded with droves of competitors both new and established, all vying to gain market share from the industry's best. Staying ahead in such a competitive market is a constant battle, increasingly waged online.
KEO Marketing
JULY 31, 2017
The technology industry worldwide is expanding at a rapid pace. Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. There are many reasons tech is flourishing so fast. Increasingly, people around the world have access to the internet on their desktop and mobile devices, and the Internet of Things is advancing many parts of our everyday lives.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
JULY 31, 2017
It’s been a long day for one social media manager. Between running a Twitter Q&A that’s crossed about four time zones, managing a sizeable and lively conversation on a recently released Facebook video, and testing out some new live video content to improve his brand’s footprint on Snapchat, he’s found himself at the office late.
AgencyEA
JULY 31, 2017
Powerful brand experiences rely on engaging environments to deliver messages with impact. But those environments don’t come in turnkey packages. Experiential marketers are often challenged to transform ordinary spaces and venues into engaging, dynamic environments. Let us show you how it’s done. Download Agency EA’s Spatial Transformation deck to inspire your next engaging brand experience and environment. .
Televerde
JULY 31, 2017
Measure and improve. Measure and improve. Measure and improve. Those are words that the team at Televerde have heard for years. The folks that work here are fantastic performers – they get great work done for our clients each and every day. Even though they are already working at very high levels, they always strive to do even better the next time. That’s because we measure our performance so we know where we stand.
Aberdeen
JULY 31, 2017
Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. Read : Building Brand Awareness: 5 Marketing Initiatives That Work. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing. But, is your positioning statement effective?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Freeman Company
JULY 31, 2017
Three basic building blocks for any event’s digital marketing plan
Adobe Experience Cloud Blog
JULY 31, 2017
Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the “expert” advice becomes white noise, we might as well render it meaningless. If we’re all following the same guidance, aren’t we all a bunch of followers? Instead, marketing and sales pros must dig deeper to uncover what can truly set initiatives apart.
chiefmartech
JULY 31, 2017
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of NASDAQ, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different marketing functions and how blockchains might impact them as well as highlighting a few emerging vendors in the block
Biznology
JULY 31, 2017
Lesson for Leaders. Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. These damage industry leaders along with people’s privacy and personal control.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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