Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. This week: From ExactTarget , 20 winning email designs for download.

Social Media 140

Social Media Media Brand Identity Branding 140

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. But he was doing real work in social media and wanted to share his knowledge with people in a digestible format.

Social Media 148

Social Media Media Content Case Study 148

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

Social Media 121

Social Media Media Best Practices Skype 121

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. In 2014, “the big bang of social will finally, I think, slow.” Lessons from 2013: The Big Bang of Social.

Social Media 145

Social Media Skype Media Paid Search Agency 145

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Consistency Consistency is key when it comes to social media algorithms. Boost productivity Finally, scheduling content is the perfect social media tip for boosting productivity.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Paid Search Agency Media Skype 130

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. The RSS feed is: [link]. Holy Social.

Social Media 122

Social Media Media Marketing Budget Communities 122

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Social Media 141

Social Media Activities Media Skype 141

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

ConvertKit

MAY 26, 2021

But changes are finally afoot for the venerable RSS service—and if you’re one of the handful of dedicated users, now is the time to take action. These days, thanks to the death of popular RSS readers like Google Feeds ( thanks again, Google ), RSS feeds might be less ubiquitous than in the service’s heyday of the late 2000s.

RSS 69

RSS Work Management Marketing Management Paid Search Agency 69

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now.

Social Media 115

Social Media Media API Twitter 115

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

Brandpoint

MARCH 31, 2020

This demand generation tactic incorporates two major parts of the PESO model for marketing: Owned Media and Paid Media. Owned Media is all the content you create. It’s every blog post, eBook, whitepaper, piece of on-page copy, email and social media post. This is your library of unique content.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. BONUS TIP: 11.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Social Media 100

Social Media Tools Buzz Media 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Including at least three social sharing options boosted the rate to 11.2%

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists.

Skype 126

Skype RSS Social Media Television marketing 126

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1. What went wrong? Am I Utilizing My Keywords?

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

EveryoneSocial

JANUARY 4, 2021

Teams can collaborate on social campaigns and give feedback on how to optimize copy and messaging which will make any social selling more effective. EveryoneSocial also helps improve social selling efforts through social listening. Download the case study. Discoverly.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Convince & Convert

AUGUST 31, 2012

This is Episode 31 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. This episode features Howard Lindzon , CEO of StockTwits. Listen Now. Find us on iTunes: Click to read more »

RSS 114

RSS Communities Social Media Ad Building 114

Convince & Convert

AUGUST 31, 2012

This is Episode 31 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. This episode features Howard Lindzon , CEO of StockTwits. Listen Now. Find us on iTunes: Click to read more »

RSS 114

RSS Communities Social Media Ad Building 114

KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to key content marketing assets and social media profiles.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Convince & Convert

APRIL 5, 2013

Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Click the play button to listen here: Download the audio file: [link].

Social Media 153

Social Media RSS Stats Social Marketing 153

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Listen Now .

Social Media 150

Social Media Skype Case Studies Paid Search Agency 150

Convince & Convert

FEBRUARY 22, 2013

Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. “Most brands are completely tone deaf, even if they’re on social media.” He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80.

Brand Identity 134

Brand Identity Branding Paid Search Agency Social Media 134

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Download the audio file: [link]. The RSS feed is: [link]. “Social used to be the last part of the conversation. Jessica Gioglio , Social Media Strategist at Dunkin Donuts. Listen Now. Tweetable Moments.

Skype 136

Skype Aggregators Social Media RSS 136

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Listen Now .

Social Media 139

Social Media Skype Case Studies Paid Search Agency 139

Convince & Convert

AUGUST 30, 2013

and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media.

Skype 129

Skype Social Media Communities RSS 129

Convince & Convert

MARCH 22, 2013

Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. “What we do in social media today might not be what we do next year.” “The excitement about social sometimes takes our eye off the fact that it’s still not for everybody.” Listen Now .

Emarketing 129

Emarketing Personalization Social Media Marketing Management 129

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

Skype 130

Skype Social Media Work Management Storytelling 130

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. Holy Social!

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

Bannerflow

MARCH 8, 2022

Plus, I believe that this was the first time in a long time that we have done any marketing beyond our own advertising channels (except social media). I just had never tried the data feed or RSS feed in any of my ads, let alone a DOOH ad! What was the reaction to the campaign from the Expressen and Bonnier teams?

Multi-Channel 98

Multi-Channel Banner Ads Paid Search Agency Bandwidth 98