The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. You can always swap out content if needed.

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162

The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * Sell the Offer, Not the Product. *

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. Webinar How to 'walk the walk' with the Sales 2.0 White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Demo Video or Webinar. Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Cost-Effective: Are you getting the most value out of your current strategy? Host a webinar and promote the record.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Only B2B

MARCH 6, 2024

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. This is a classic example of lead generation, as it captures the attention of a broad audience with a relevant piece of content.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Binary Demand

MARCH 26, 2024

As he delves into online helpdesk software research, an intent data platform detects key signals: Signal 1 : Downloading whitepapers on helpdesk software signals a strong interest in the category. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase. A deeper dive is necessary.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Strategy.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. So people would download and read it. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Customer Experience Matrix

JUNE 22, 2016

I’ve just released a white paper, sponsored by Tealium , with specific suggestions for how to make this happen. You can download it here. We’ll be presenting the paper and related research in a Webinar tomorrow (Thursday) at 12:30 p.m. You can register here for the Webinar. Eastern time.

Webinar Metrics 120

Webinar Metrics Planning Paper Mobile Marketing 120

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. This week, we try and help you start creating your own influencer marketing strategy. You strategy focus- earned, paid or owned? Great, now we can start talking strategy! Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

NetLine

APRIL 14, 2022

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Only B2B

MARCH 20, 2024

They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. Attending webinars or events. Demonstrating budget authority.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Full Circle Insights

OCTOBER 1, 2022

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams. A mature ABM marketing strategy requires well-defined marketing goals and metrics. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

NuSpark Consulting

FEBRUARY 26, 2023

These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more. Lead magnets help you target specific audiences Another advantage of using lead magnets is that they can be tailored to specific audiences.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

The Point

FEBRUARY 28, 2020

A clear, specific, and tangible offer is one of the primary factors in a successful email. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? There are three things a reader wants to know upon opening the email: What the Offer Is, Why It’s of Value, and How to Get It.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. 2024 is poised to be a revolutionary year for B2B marketers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Lead Liaison

FEBRUARY 7, 2017

This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. Syndicate Webinar Content. For example, take your webinar recording and: Have the video transcribed. Format the transcription into a white paper.

Webinar Metrics 48

Webinar Metrics Lead Liaison Marketing Automation Services Paper 48

Martech

NOVEMBER 30, 2023

The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. But breaking through crowded inboxes is harder than ever.

Email Marketing 97

Email Marketing Urgency Marketing Paper Startups 97

Zoominfo

JANUARY 8, 2021

In fact, roughly 60% of marketers stated Content Marketing is ‘very important’ or ‘extremely important’ to their overall strategy. . Of course, the success of your content marketing depends on your content marketing strategy. That’s where your inbound email and social media marketing come in. Email Marketing Lead Generation.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. To download a free copy, click here. How to choose a solution/vendor.

Paper 100

Paper Lead Generation Sample Lead Ranking 100

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Can be instantly accessed. Referral programs.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. Here’s a closer look at seven steps you can take to align your marketing team with sales as you build out your ABM strategy: . Learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. No matter the format, this type of content is consistently backed by facts, figures, research and contains a clearly identified thesis to deliver customer-centric and value-driven expertise. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Martech

OCTOBER 21, 2022

This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns. Litmus created this guide to help you do just that. Learn more. Learn more.

Email Campaigns 96

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 96

The Point

JULY 12, 2013

How do you prevent your Webinar campaign from being lost in the crowd? Here are 7 mistakes you’ll want to avoid, as illustrated by an email received recently from email marketing provider Silverpop : 1. Graphic headers are a necessary evil in HTML email design. How will my emails benefit?

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100