markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Parse.ly

JANUARY 28, 2021

Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through the content you put out online. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. Table of Contents.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?

Lead Ranking 119

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 119

SmartBug Media

OCTOBER 25, 2023

In today's business environment, sales teams are constantly seeking ways to boost efficiency and productivity. One tool that has transformed the sales process is sales automation. This article will discuss sales automation. It will explain how sales automation functions and the main features of an automated sales process.

Lead Ranking 64

Lead Ranking Automation Ideal Customer Profiles Lead Scoring 64

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Just like buyers, landing pages are not one-size-fits-all. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 122

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 122

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Valasys

APRIL 22, 2024

Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Once such lead harvesting methods are aced, there’s nothing but boom for business.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Content Standard

AUGUST 31, 2021

As a brand marketer, you invest time, talent, and capital to create excellent content that engages audiences and drives revenue. Without the right call to action (CTA) strategy, however, that content loses the opportunity to perform as effectively as it could. How Brand Marketers Use CTAs CTAs appear in content in a variety of ways.

Top of Funnel 100

Top of Funnel Best Practices Newsletter Banners 100

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

Modern B2B

JANUARY 10, 2024

As good as you feel your content might be, do your potential customers feel the same way? Traditionally, gated content has been a cornerstone of B2B marketing campaigns, but traditions shouldn’t always be upheld for the sake of it. If you can’t offer that value, you should consider ungating your content.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Program Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Brandpoint

SEPTEMBER 17, 2020

When you write any content — from blog posts to CTA buttons — keep these profiles in mind. Does your copy speak to the pain points these potential leads have? The buyer’s journey: Most likely, a customer coming to your site doesn’t know who you are yet. Download an eBook? Here are a few things to keep in mind.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Hubspot

JUNE 4, 2019

A squeeze page is one in which the goal is to capture the user’s email address. Once you have the address, you can begin to nurture that lead with relevant content and other offers. A splash landing page doesn’t always have lead capture as the main goal. Lead Capture Page. Image source: Neil Patel.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Contently

JULY 20, 2016

Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. What is it? ” (Thanks, guys!

Analytics 60

Analytics Top of Funnel Enterprise Management Marketing Automation Services 60

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. The marketing landscape today consists of a wide range of tools to measure and optimize everything from content to campaigns ( check out AdStage! ). Play around with this formula to better understand your funnel. So don’t stop at MQL.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Brandpoint

JUNE 1, 2018

In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each. The difference between demand generation and lead generation. These prospects may consume your content, but they are more interested in what your company offers than what content you publish.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

Lead Liaison

JULY 13, 2017

Marketers are the main buyers of marketing automation software. However, they’re not always clear on what they should tell their sales team once they bring the software in-house. For example, only see leads they own, etc. Most marketing automation systems can help you set up a rock solid lead distribution process.

Marketing Automation Services 49

Marketing Automation Services Top of Funnel Marketing Automation Marketing Management 49

Inbox Insight

MARCH 27, 2018

There’s been a content explosion. According to the Content Marketing Institute 91% of B2B marketers use content marketing as a foundational piece of their strategy. It’s been discussed at great length elsewhere that B2B decision makers are spending more time researching before they contact a sales team from any given vendor.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Optinmonster

DECEMBER 12, 2022

Ever wonder why everyone seems to be talking about their content marketing funnel? Content marketing funnels are a powerful way to guide customers toward buying from you, without being too pushy or resorting to shady sales tactics. What Is a Content Marketing Funnel? Middle of the Funnel.

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Video and the Sales Funnel.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

SEPTEMBER 14, 2015

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Many B2B websites aren’t designed well for email capture for a specific product or service. Newsletter leads are good. With gates, you’ll capture leads.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Valasys

JULY 26, 2021

How can lead generation happen? You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

NuSpark Consulting

SEPTEMBER 4, 2016

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The lead nurturing process itself is improved by leveraging marketing automation best practices.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

Marketing Insider Group

APRIL 19, 2011

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

PureB2B

JULY 6, 2022

You can make each marketing campaign tailored fit for your various customer segments, meeting their needs through personalized content. The type of data you collect can vary, however it usually looks like: Customer information Campaign tagging Social media keywords Landing page interactions Content downloads. Productivity.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

QuanticMind

NOVEMBER 9, 2017

B2B top-funnel tactics and basic mechanics. Specific tools and tactics for mid-funnel B2B search marketing campaigns. In contrast, SEM for B2B involves a purchase journey that can take weeks or months and contain multiple touches that can take place both on and off the web. Let’s get started.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

BenchmarkONE

OCTOBER 8, 2018

However, many sales teams don’t operate this way. It’s up to sales management and operations to set the pace by building a sales process and tech stack that helps them manage their time efficiently and steadily. What exactly is sales AI ? It’s any tool that utilizes artificial intelligence to improve the sales process.

Marketing AI 67

Marketing AI Top of Funnel Tools Product 67

GreenRope

MAY 13, 2018

What is Sales Enablement? If you're involved with designing your sales process, you may have heard of the term sales enablement. Sales enablement has four main tenets, which we will cover in detail in this article. Sales enablement has four main tenets, which we will cover in detail in this article.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

What is Sales Enablement? If you're involved with designing your sales process, you may have heard of the term sales enablement. Sales enablement has four main tenets, which we will cover in detail in this article. Sales enablement has four main tenets, which we will cover in detail in this article.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

What is Sales Enablement? If you're involved with designing your sales process, you may have heard of the term sales enablement. Sales enablement has four main tenets, which we will cover in detail in this article. Sales enablement has four main tenets, which we will cover in detail in this article.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

What is Sales Enablement? If you're involved with designing your sales process, you may have heard of the term sales enablement. Sales enablement has four main tenets, which we will cover in detail in this article. Sales enablement has four main tenets, which we will cover in detail in this article.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

What is Sales Enablement? If you're involved with designing your sales process, you may have heard of the term sales enablement. Sales enablement has four main tenets, which we will cover in detail in this article. Sales enablement has four main tenets, which we will cover in detail in this article.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40