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Why Inbound Marketing Solutions Are Integral To Your Success

Stevens & Tate

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Stage Three: Close.

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How to Assess Your B2B Website to Increase Lead Conversions

NuSpark Consulting

Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often.

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Introducing Contently Live

Contently

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

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7 Essential Types of CTAs and the Best Ways to Use Them

Content Standard

As a brand marketer, you invest time, talent, and capital to create excellent content that engages audiences and drives revenue. A CTA encourages a prospect to take a specific action—like downloading a free resource or registering for an event—while engaging with your content.

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13 Types of Emails You Need to Be Sending Your Email List

Optinmonster

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. B2B Video Marketing Best Practices.

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