Marketing Insider Group

FEBRUARY 23, 2021

Email generates $40 for every dollar spent. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Combining case studies with email marketing can be a recipe for success. Share on Social Media Channels.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Porch Group Media

NOVEMBER 10, 2021

Online channels boomed as a result of the pandemic lock-down and email marketing is one of the smartest, most effective ways to reach a massive percentage of your key demographic. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Porch Group Media

FEBRUARY 16, 2021

For example: 47% of people open the emails based on the subject line. OptinMonster ) A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines. Campaign Monitor ) Emails with personalized subject lines are 50% more likely to be opened.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Porch Group Media

OCTOBER 24, 2022

Stats show that 66% of customers want brands to understand what they want and need. To convince the rest, you must guide them through your email data collection process. In fact, Apple also revised its policy in 2022, calling email open rates a useless metric to evaluate a marketing strategy’s effectiveness.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. ” 11.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. Consistent email engagement and deliverability. Stay up-to-date on email marketing.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

ClickDimensions

AUGUST 1, 2018

Email marketing. According to Litmus, 72% of people prefer email communication. With a stat like that, it’s easy to see why the email marketing feature within a marketing automation system is a valuable tool for your customer experience efforts. SMS messaging.

Marketing Automation Services 56

Marketing Automation Services Marketing Management Marketing Automation Automation 56

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Circle Studio

FEBRUARY 21, 2019

When it comes to email contact lists, think quality over quantity. At this point, it’s a given to personalize the To: field and body copy greeting in an email campaign to show the recipient’s first name. While you should brand your email newsletters and include images, make sure to keep the layout simple and easy-to-follow.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Albacross

MARCH 12, 2019

Click-through rate for B2B emails is 3.2% , while in B2C email campaigns, this figure stands at 2.1%. Don’t try to sell in your email, especially not in the first one. Before we start, have you tried cold emails? Cold emails have a special place in the realm of business email strategies.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

ConvertKit

MAY 10, 2019

If your email list isn’t properly set up with email segmentation, your subscriber could assume your email content isn’t relevant to them based on the few emails they’ve read and therefore, impact your open rates. Increases your email list engagement rates. These are stats we can get behind!

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

If your email list isn’t properly set up with email segmentation, your subscriber could assume your email content isn’t relevant to them based on the few emails they’ve read and therefore, impact your open rates. Increases your email list engagement rates. These are stats we can get behind!

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Keep going back!

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Albacross

MARCH 12, 2019

Master your marketing campaigns with the Free UTM Builder! This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. Download the template. Click-through rate for B2B emails is 3.2% , while in B2C email campaigns, this figure stands at 2.1%.

Email Marketing 40

Email Marketing B2B Marketing B2B Planning 40

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. So why do some email marketing campaigns fail? Lack of segmentation!

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

SnapApp

APRIL 4, 2018

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. While these new leads are in trial, we use Intercom to send email campaigns to do the best we can to convert leads to new customers. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

APRIL 11, 2024

of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! Build a Great Email List 2.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Video Email Statistics 2.9 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Optinmonster

JULY 21, 2023

Statista ) The daily number of emails sent in 2023 is forecasted to be around 347.3 Statista ) Email marketing revenue is projected to be $10.89 of brands say email marketing is critical to their company’s success and brand awareness. Reply ) 77% of B2B marketers utilize email marketing to drive sales and website visits.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Webbiquity

JUNE 18, 2019

Unfortunately, there are enough marketers still relying on email blasts to these lists to give us respectable email marketers a bad rap. Respectable email marketers — the ones who use inbound marketing — only email people who have opted in. will spend over 350 million dollars on email advertising in 2019.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Porch Group Media

JANUARY 19, 2021

When compared to the previous year, the big changes come in greater adoption of email deliverability optimization and A/B testing. Email marketers who are seeing higher average open rates are getting them because of these tactics. Email Segmentation. There are any numbers of ways your email lists can be segmented.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Porch Group Media

DECEMBER 9, 2019

When compared to last year, the big changes come in greater adoption of email deliverability optimization and A/B testing. Email marketers who are seeing higher average open rates are getting them because of these tactics. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Optinmonster

MAY 10, 2023

The return on investment (ROI) for product recommendation emails can be significant, meaning you’ll see a healthy boost in your revenue with just a little bit of effort. According to the stats, product recommendations make up 31% of a store’s revenue. Win-Back Emails Have some of your customers gone silent on you?

Examples 72

Examples Product Cross-Selling Loyalty 72

Outgrow

FEBRUARY 5, 2021

There are a variety of other methods one can use to boost engagement besides inbound marketing such as advertising, email campaigns, events, public relations, etc. For example, a lead gets 5 points for reading a blog, and 10 for downloading a white paper. Have a look at the stats yourself! The Demand Generation Funnel.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Optinmonster

JANUARY 15, 2020

There are hundreds of mind-blowing mobile marketing stats to sift through but here are the five we found most to be the most relevant to eCommerce merchants: In 2019, the average smartphone user spent around 3 hours and 10 minutes on their smartphone every single day in the U.S. Test Campaigns on the Smartphones Your Audience Uses.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Litmus

MAY 20, 2019

What are the best practices for defining key email performance indicators for emails with various goals? For example, do you use the same KPIs for emails that promote a webinar vs. a whitepaper download vs. a product promotion? You should look at how many registrations your email is driving. Don’t worry.

Webinar Metrics 54

Webinar Metrics Click Rate Analytics Email Campaigns 54

Valasys

JANUARY 3, 2023

Typically, these requirements include things like job titles and firmographics, e.g., CIOs of firms with 100 or more employees, or online activity, like those who visited the company’s webpage more than twice in the past month and downloaded at least three pieces of content. These consist of metrics like: rates of email click-through.

B2B Marketing 40

B2B Marketing Lead Ranking Marketing Qualified Leads Planning 40

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Top performers favor cold calls over cold emails, and video is emerging as a top channel ( McKinsey, 2020 ). Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Litmus

DECEMBER 13, 2018

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. How the under-measurement of email marketing ROI is hurting budgets.

Webinar Metrics 52

Webinar Metrics Budget Programs Research Deliverability 52

Albacross

NOVEMBER 6, 2018

You’ve probably heard that email marketing generates fantastic ROI. More specifically, companies get $44 for every $1 they invest into email marketing. Here’s the thing, though… not all email campaigns are made equal. On top of that, automated email messages average 70.5% Email B, of course! Image source.

Lead Generation 75

Lead Generation Budget Programs Lead Scoring Lead Ranking 75

Albacross

NOVEMBER 6, 2018

Don’t sweat it… Master your marketing campaigns with the Free UTM Builder! This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. Download the template. You’ve probably heard that email marketing generates fantastic ROI. Email B, of course!

Lead Generation 58

Lead Generation Budget Programs Lead Scoring Lead Ranking 58

Optinmonster

JANUARY 22, 2020

Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place. Why Email Marketing? alone, more than 90% of people over the age of 15 use email. conversion rate. Think you can skip the welcome email?

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Optinmonster

DECEMBER 30, 2019

While there are many mobile commerce stats to blow your mind , these ones really stand apart from the rest: 49% of website traffic comes from mobile users. 80% listen to all (or most) of an episode they download. Finally, you’ll want to learn how to make a great email campaign.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Hubspot

JUNE 26, 2018

Email marketing effectiveness There are 3.8 million email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment. Getting Started with Email Marketing.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Single Grain

SEPTEMBER 12, 2019

Oh, and the average email open rate is between 15.22% and 28.46%. So what are you going to tell your boss in your next meeting when she discovers that you've spent all your time sending endless cold emails? Click here to download it for free right now! Hacking Email Marketing: 14 Tactics that Work [Infographic].

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

Single Grain

FEBRUARY 17, 2023

Here is what I changed: I revised the III subheading from “Resume Writing Tips” to “Tips for Freshers on How to Write a Resume for the First Time”: I revised the VI subheading from “How to Create a Resume” to “Free Simple Resume Templates to Download and Customize”: This is what my refined article outline looks like: I. Introduction A.

Examples 101

Examples Lead Ranking Marketing AI PPC 101

Hubspot

JULY 21, 2014

Unfortunately, there are enough marketers still relying on email blasts to these lists, so they give us respectable email marketers a bad rap. Respectable email marketers -- the ones who use inbound marketing -- only email people who have opted in. See more email marketing stats here. source: [link].

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28