DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. Enterprise Marketing Research: Trends and Challenges. Could this lead to agility?

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

DivvyHQ

MAY 2, 2018

If you use the words “planning” and “strategy” interchangeably, it’s probably time to stop. We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. Strategy is the umbrella under which all of your content marketing tools and tactics nest. What is Content Planning?

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

DivvyHQ

JULY 11, 2018

We hear the success stories of big companies like Red Bull and GE who are doing some great things through content marketing,” Barb Mosher Zinck wrote in a recent piece at Diginomica recapping her interview with Robert Rose. Present a clear plan for implementing the change, with specific timelines. And how can they be conquered?

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

DivvyHQ

SEPTEMBER 17, 2018

Coordinating their varied personnel and departments under duress proves a tough task for Kirk and Picard; I’m sure any content marketing manager working in an enterprise setting can relate. A study by Docurated found that 90% of marketing content goes unused by sales. Siloed business units. Communication gaps. Complex workflows.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

DivvyHQ

JUNE 5, 2018

When it comes to content workflow and its management, marketers can relate. In an effort to remove some of the mystery shrouding this crucial component of any sizable marketing operation, we decided to scour the web in search of the most frequently asked content workflow questions. Social media marketer. Editor / QA.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

DivvyHQ

MAY 1, 2019

Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. For this reason, we content pros can’t allow psychographics or demographics to inform the content we plan.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77