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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

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Enterprise Content Marketing: Coordinating Content Across Multiple Departments, Brands

DivvyHQ

In terms of content marketing, this is particularly true. New research released by the Content Marketing Institute in February 2019 confirms this. This results in a disjointed content marketing program, one that is reactive and incoherent rather than harmonious and effective. Nothing good ever came easy.

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Enterprise Content Marketing: Being Agile When Change Is Needed

DivvyHQ

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. Enterprise Marketing Research: Trends and Challenges.

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So You’re Considering DivvyHQ Alternatives…

DivvyHQ

Occasionally when I’m running a Google search for something related to our brand, I’ll see a result pop up titled “Find a DivvyHQ Alternative.” They’re trying to catch content marketing managers who are comparison-shopping, and want to point those people toward their own solution. Why Choose DivvyHQ?

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Trekking Toward Tighter Enterprise Content Collaboration

DivvyHQ

For anyone who’s ever been a Star Trek fan, the USS Enterprise is iconic. The name “Enterprise” is fitting from a business perspective, because these hulking ships are populated by hundreds of crewmembers who must work in unison to achieve ambitious goals. Aligning Your Stars: How to Tighten Enterprise Content Collaboration.

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How Can Large Content Teams Conquer Bottlenecks and Roadblocks in Production?

DivvyHQ

But as anyone reading this who works in an enterprise organization will probably agree, it’s not quite that simple. “We We hear the success stories of big companies like Red Bull and GE who are doing some great things through content marketing,” Barb Mosher Zinck wrote in a recent piece at Diginomica recapping her interview with Robert Rose.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences.