Martech

OCTOBER 11, 2023

In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 million followers, and then redistributing through other platforms.

Social Media 119

Social Media Media B2B B2B Thought Leadership 119

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Choosing the Right Channels Finding the right content distribution channels for ABM is crucial for maximizing reach and impact.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it LinkedIn profiles and company pages. allows you to provide a great reading experience for your employees, customers, and anyone else you’re distributing your content to. The post How to distribute your content with Scoop.it

Distribution 63

Distribution Curation Content Newsletter 63

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 119

Video Marketing Youtube Click Rate Allocation 119

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 103

Social Media Template Work Management Marketing Management 103

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. 1.25% 1% YouTube 3.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube. 2% 1% Facebook 2% 1.5%

Statistics 97

Statistics Advertising Agencies Paid Search Agency Allocation 97

Webbiquity

FEBRUARY 24, 2017

Many small companies fail to achieve desired sales goals despite having adequate resources. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Image credit: The Blue Diamond Gallery. Lack of Focus. Lack of Focus.

Work Management 247

Work Management Small Business Marketing Marketing Management Marketing & Strategy 247

Unbounce

AUGUST 26, 2021

YouTube is the most common hosting platform, accounting for a far greater percentage of videos than Wistia or Vimeo. To have an accurate picture, we need to look at the distribution of conversion rates across the pages. We’ll note that the median isn’t in the middle, as pages’ conversion rates are rarely distributed evenly.)

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. You start with video.

SEO 85

SEO Top of Funnel SERP Content 85

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

NOVEMBER 11, 2022

Defined as marketing focused on creating and distributing online content (i.e., YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. Create a YouTube video that’s too long or content that doesn’t get right to the point, and the customer won’t watch or read.

Digital Asset Management 110

Digital Asset Management Work Management Marketing Management Digital Experience Platform 110

FunnelEnvy

SEPTEMBER 4, 2023

The book Blue Ocean Strategy is one resource to help you think outside the box and craft a strong USP. However, social media creation and distribution are resource-intensive and time-consuming. For most B2B companies, LinkedIn is the obvious choice. One technique is to reconstruct an existing market’s boundaries.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Valasys

DECEMBER 11, 2023

By allocating their resources wisely, marketers can effectively reach and engage their target audience, drive conversions, and stay ahead in this highly dynamic field. Content marketing allows brands to create and distribute high-quality, informative, and relevant content that resonates with their target audience.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

sagefrog

FEBRUARY 7, 2024

This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Outgrow

SEPTEMBER 12, 2022

LinkedIn- Refine Labs. LinkedIn is the largest platform for professional networking in the world. So, when you think about B2B demand generation, LinkedIn marketing should be one of the first things that come to mind. By building connections and sharing relevant content on LinkedIn, you can top your demand generation game. .

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

The Marketing Blender

MARCH 15, 2021

They need to use creativity and resourcefulness. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. If you have services to sell to businesses, LinkedIn may be your best bet.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Optinmonster

DECEMBER 28, 2023

Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. TikTok’s average engagement rate is 4.25%. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%).

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

KoMarketing Associates

SEPTEMBER 5, 2017

Consider how mobile-friendly social media platforms like YouTube or even Instagram and Twitter change how sales and marketing can provide rapid access to equipment functionality and demonstrations through video. Internal review of resources. And remember that social media initiatives need not focus solely on sales-specific objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Navigate the Channel

MAY 24, 2023

Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? Platforms and distribution tactics vary over time, but testimonials continue to work on many levels to gather attention. Messaging must be planned as meticulously as any other detail to avoid scrambling as you go.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. The goal here is to help B2B customers develop a stronger relationship with your company and even start relying on you as an essential resource for information. Twitter is an essential tool for content distribution.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Marketing Insider Group

MAY 11, 2020

Source: Edelman-LinkedIn). You don’t own Facebook, YouTube, or LinkedIn. And while these platforms can be helpful in sharing your content and distributing your thought leadership on the platforms they use, social posting in and of itself is not content marketing. The numbers don’t lie. That’s just advertising.

Paid Content 155

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 155

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

Convince & Convert

MARCH 8, 2017

So instead of thinking about a “social media” strategy, you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. Then, create and distribute these “shows” consistently. This is also how television conglomerates operate.

Television marketing 166

Television marketing Social Media Media Marketing & Strategy 166

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. This episode in particular, on social platform algorithms, is exceptionally useful for figuring the algorithms of the four social media giants: Facebook, Twitter, Instagram, LinkedIn. The skill overlap was similar, but not identical.

Content Marketing 167

Content Marketing Marketing Management Content Paid Search Agency 167

Optinmonster

MAY 16, 2023

Resource : On-Page SEO Checklist: How to Fully Optimize Your Posts Off-Page SEO Concentrate on activities outside your website to boost its visibility and authority. For example, some other website links back to you because they appreciate your page as a resource. Broken Link Building Broken link building is an exciting strategy.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Atomic Reach

MARCH 7, 2019

Clear content distribution and promotion strategy. I think LinkedIn is one company that has aced their content marketing game. What is your favourite content marketing tool (or hack or resource)? Audience personas or at least an understanding of your target audience. A content calendar.

Verticals 100

Verticals Consulting User-Generated Content Custom Publishing 100

Marketing Insider Group

AUGUST 5, 2015

Daily, big brands and small businesses navigate the gauntlet of tools, content creation, resourcing, and budget management silos. When brands simplify content creation and distribution they build for long-term use. Be ready to jump on real-time triggers to distribute the message. This misplacement hinders organic distribution.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Content distribution is a vital strategy for getting your content in front of the right people. Every type of content requires unique distribution tactics. What is Content Distribution?

Distribution 300

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 300

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Brandpoint

JUNE 18, 2020

In one example, Brandpoint client Compeer, a farm credit cooperative, is making publicly available a library of existing webinars and educational resources previously reserved just for customers. In addition, using this gated content in a cost-per-lead campaign can help you distribute and target your content to specific demographics.

Work Management 118

Work Management Marketing Management Service Planning 118

Strategic-IC

JANUARY 29, 2018

Content creation and distribution is still a priority. Firstly, it’s important to note that content creation and distribution isn’t going anywhere. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. Post it out on LinkedIn groups, Facebook, and Google+. Many association websites have resource sections.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Scoop.it

MARCH 2, 2023

CMI (content marketing institute) defines content marketing as: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92