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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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What Is Top-of-Funnel Marketing? Building Awareness and Trust

ClearVoice

What is top-of-funnel (ToFu) marketing? Top-of-funnel marketing is a strategy that aligns with the earliest “awareness” stage of the buyer’s journey. Everybody around me was talking rapidly, confidently, and enthusiastically about funnels. Today, it’s my turn to pass on that marketing funnel wisdom to all of you.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

Using SEM and SEO together will drive traffic using both organic and paid strategies. SEO is the process of improving your website to enhance the user experience and to increase quality traffic to your site. Some on-page SEO tactics include optimizing image alt text and title tags. What is SEM? What does SEM stand for?

SEM 69
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

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SEO vs. SEM: The Guide to Optimization

ClearVoice

As you build your career in content marketing, you should challenge yourself to create new desirable skill sets. Over the past several years, becoming SEO and SEM savvy has grown in importance to remain relevant and build a lucrative career. But if you’re a little confused about the differences between SEO and SEM, don’t sweat it.

SEM 59
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.