Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

KoMarketing Associates

MARCH 13, 2018

Images via Ascend2: Search Engine Optimization Tactics. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Contribute quality comments in relevant blogs and link to your website via applicable profile fields.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JANUARY 7, 2011

“Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. “News Feed Optimization (NFO) on Facebook will become the new SEO. 02 percent…What you need to focus on is the content and optimizing the content to get comments and likes,&# per Paul Dunay. link on Twitter.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Amen!). .&# Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 14, 2010

Make sure the Management Team page on your company website is optimized for your name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Share this on del.icio.us. Tweet This!

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

MARCH 23, 2010

How can you optimize your organization’s use of Twitter? 105 Twitter Applications for PR Professionals by Everything PR. There’s no doubt that Twitter is a phenomenon. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Dan Zarrella.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

AUGUST 5, 2010

SEO’s Magic Bullet by PR 20/20. Danny Brown explains why your blog belongs at the center of your social media efforts (just as it’s positioned in the web presence optimization model ) and how to use it to keep all of your social media marketing efforts aligned. Search Optimization Tips for Bloggers by SEO Wizardry.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. Well worth a read. Share this on del.icio.us.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Measuring Results in Social Media Marketing by Optimize This. 17 areas to benchmark for social media optimization by John Haydon. Peter Da Vanzo. Maddie Grant. Zane Safrit. John Haydon.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

MAY 4, 2010

It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. To optimize the images in your posts, use appropriate alt tags and descriptive file names (e.g., Use social bookmarking. Share this on del.icio.us.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. First, that it’s important to continue investing in marketing through the downturn. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Biznology

AUGUST 14, 2012

You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can — gasp — do it yourself — but do it. You need to get in front of the storm that’s sure to come. Whichever way you go, please start. You can keep it simple and slow, but start today.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Webbiquity

APRIL 10, 2017

Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily. Showcase reviews: PR Daily. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: Google Review Count: 183. Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Online Marketing Institute

JUNE 25, 2009

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. link] 10 hours 44 minutes ago - reply - retweet Are You Optimizing your Email for Search? First shared by: michelelinn : Are You Optimizing Your Email Marketing for Search? Social Medi.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 22, 2009

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Top 30 Largest Social Bookmarking Sites by Anything Goes Blog A great list of the top social bookmarking sites, with visitor statistics, as of late last year.

Social Media 20

Social Media Optimization Media Web 2.0 20

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. In PR, measurement has always been a finger in the wind exercise. As I see it, there are 3 options here: 1. Im Jay Baer.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. link] video search optimization We parted ways last Monday morning after a fantastic week and a half … Matt let out.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

WebMarketCentral

JANUARY 5, 2009

Make sure the Management Team page on your company website is optimized for your name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Tags: Interactive PR Web 2.0 Use the domain to build a professional website (e.g., While you're at it, spend the $95 to own your personal LookupPage.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

AUGUST 17, 2009

What common mistakes should you avoid when optimizing a site for search? set of the best posts of last year on search engine optimization. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Which social media sites are most helpful for SEO? Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy. Longtime Facebook PR Exec Leaving the.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

WebMarketCentral

MAY 3, 2007

Third, I got an email from Shawn Henry of the Britopian Marketing Blog , a highly engaging blog devoted to SEO, social media optimization and online marketing. Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40