Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. But do we really have an all in one Closed Loop market system that does it all? That’s on the business impact side.

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JANUARY 19, 2010

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Share this on Linkedin.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Related posts: Spray and Pray Marketing 2.0 The lasso part is really about an “away game&# for your content. Tweet This!

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. It’s amazing to see so much written on this topic which leads me to believe the party is over. Related posts: Do you need to be an Extrovert to be in Social Media Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Webbiquity

JUNE 17, 2010

Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. That, and dodging bullets in the rough-and-tumble world of search engine marketing. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Or something like that. .&#

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 This is the kind of innovative techniques marketers and agencies will need to be honing over the next few years. Could Facebook become a Lead Nurturing platform?

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Amen!). .&#

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Last year I wrote about how the balance of content has shifted.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Webbiquity

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news. Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

LeadSquared

JULY 4, 2013

Social bookmarking sites allows its users to tag or save the link of a website so you could share or go back to it later. You can also post your own stories, images, videos and share them with others to increase lead generation. Digg is one of those social bookmarking sites that have an interesting concept.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

SEPTEMBER 13, 2010

A blog without contact information is like a lost pet with no ID tag. It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this.

Digg 100

Digg Blogger Broadcasting Buzz 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Imagine your website as a small shop hidden in a quiet street.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. But very few marketers spend any time at all clarifying their world view. It doesn’t matter.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Include post tags and properly categorize each post. Add alt tags to images and use SEO-friendly file names. Proper alt image tags also help with SEO of the post itself. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Email marketing messages. Related posts: Online Content Marketing Results: Poll Says 50% Dissatisfied.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. There are dollars sitting in your pipeline just waiting to show your marketing impact – what I like to call the shadow pipeline. It’s a highly considered purchase.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

MAY 4, 2010

Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical? 12 Marketing Minds, One Free eBook by Search Engine Guide. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree. Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

MARCH 15, 2010

Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. This lack of experience can lead to several common, but avoidable mistakes. This lack of experience can lead to several common, but avoidable mistakes. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Media Digg Social Networks 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Will Facebook replace your B2B Marketing email system?

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. What’s your view?

Social Media 100

Social Media Media Digg Lead Gen 100