Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

chiefmartech

MAY 10, 2017

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. In fact, most of the major providers downplayed this blossoming ecosystem because they wanted to position their offering as “everything you need you’ll get from us.”

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . They understand the three differentiators that make you unique and how those provide value to your customers. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . What does it mean to be aligned?

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . They understand the three differentiators that make you unique and how those provide value to your customers. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . What does it mean to be aligned?

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . They understand the three differentiators that make you unique and how those provide value to your customers. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . What does it mean to be aligned?

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

The Lead Agency

MARCH 27, 2018

A solid marketing strategy will not only address those needs, but also your position in the marketplace. According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month. 5: B2B Email marketing strategy. 6: Content personalization.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Webbiquity

APRIL 22, 2014

True, this is a reflection of costs, but the magnitude of the price differential is such that there are often behavioral considerations in the mix as well. One example is positioning visitors during parades. but establishing and maintaining a strong brand is nonetheless vital. Capitalizing on value in context.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

Hubspot

JANUARY 11, 2013

So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 4) Differentiate Your Pinboards. 9) Leverage the Long Tail. Optimization!

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Hubspot

NOVEMBER 29, 2016

An increased number of long-tail keyword variations that are regularly searched within a topic. What content has already been published about the topic, and what angle can I pursue to differentiate mine? Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. The result?

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Brand guidelines. Distill each page.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

DECEMBER 17, 2010

Create remarkable, strong-minded, or novel content about your products or industry to better position yourself for sharing and inbound links. A touch of outside-the box-thinking can go a long way, and examples like BlendTech’s Will It Blend? are fantastically creative positioning of a potentially dull product.

eCommerce 28

eCommerce Webinar Metrics Top of Funnel Long Tail Marketing 28

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. It's good UX for your site’s users to not have them lose their current positions when they click a link on your site. Keywords boost the link’s value and will shine a positive light on you as a helpful blogger.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

MARCH 2, 2016

Once you know this, you can better understand how you can and should position yourself on these different mediums to stay one step ahead of everyone else. For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Indirect competitors?

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

JUNE 23, 2016

In addition to having a phenomenal product, Krause's differentiator was practicing his pitch in front of other people before going on the show. He credited the $7 million in annual revenue he'd earned through EmazingLights to his focus, passion, and long-term vision to beat out his competitors in the emerging rave apparel space.

Tips 74

Tips Business Ethics Advertising Agencies 74

Single Grain

MAY 29, 2023

There are a few reasons why it’s especially important for SaaS companies to drive more organic traffic to their site: Recurring Revenue Model : SaaS businesses operate on a subscription-based model, meaning they rely heavily on long-term customer relationships and recurring revenue. HubSpot is a great example of SaaS content marketing.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convert

OCTOBER 25, 2022

Always make sure CTAs are above the fold on desktop versions of your website and then repeated at the end of long pages. You also must run the test long enough so that the sample is a good representation of your customer base. Run tests long enough to get reliable results. Make decision-making easy.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

chiefmartech

JANUARY 21, 2019

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. I think of those respectively as the “torso” and the “head” of the martech long tail.

Work Management 95

Work Management Marketing Management CMS Development Trends 95

Single Grain

SEPTEMBER 3, 2019

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 3) HubSpot.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106