The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 This can help position your business as a thought leader in your industry.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. It becomes clear that Company A now has the upper hand and is in a stronger position to convert these prospects. Lead prioritization is where you differentiate qualified leads from those that are unlikely to convert.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Optinmonster

MARCH 16, 2020

” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Directive Agency

MARCH 6, 2017

We currently advertise only 1/10 of our advertising budget on social and feel confident that it is positively influencing our pipeline growth. We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market. Step one, start to read your form submissions.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Hubspot

FEBRUARY 24, 2015

Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. At HubSpot, one of our primary personas is Marketing Mary, and we know that she typically is a Marketing Manager or a Director of Marketing.

Buyer Personas 28

Buyer Personas Top of Funnel Inbound Marketing Psychographics 28

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. Establish how your brand/product will be positioned. Be determined and differentiate your product in the same way. In fact, some of us might not have even been alive when these campaigns first aired. How to Create an Advertisement. Anheuser-Busch: Whassup.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

ClearVoice

JANUARY 8, 2019

What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. If your persona is typically a positive, upbeat person, for example, fear tactics and somber writing won’t win them over. Does our SEO need attention?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111