Brightedge

APRIL 24, 2020

To help answer the questions our community has been asking about the importance of SEO and digital marketing, we put together a series of topics that benefit a wide range of industries and explored solutions for each. Use Keyword Reporting and Page Reporting to track how each project will impact your rankings.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

OCTOBER 2, 2018

According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet).

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.

SEO 93

SEO Marketing AI Trends SERP 93

seo.co

MAY 10, 2021

That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times. Keyword density.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Conductor

FEBRUARY 22, 2022

Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. SEO job market, different types of roles, what employers are looking for in winning candidates, and how to craft a resume that will stand out.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Content Standard

MARCH 5, 2018

.” Here lies the trouble that many content marketing teams run into today. In an attempt to keep up with the constant demands of regular content schedules, tough KPI goals, and a hyper-competitive marketplace, we quickly settle into systematic and stylistic habits that may not actually be ideal for our marketing efforts.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

Optinmonster

FEBRUARY 21, 2024

Here’s how it works: First, track your brand mentions. You can set up an alert with Google ( there’s a tutorial in this post ), or you can use BuzzSumo to monitor all mentions of your brand. Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.)

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Conductor

DECEMBER 10, 2019

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Single Grain

MARCH 28, 2022

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. New to content strategies?

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. They indicate where attention is most likely to go based on how the page is designed.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

JULY 15, 2021

Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. You actually can figure out (more or less) what great content looks like in the all-seeing eyes of Google by analyzing the top results for the keyword or topic that you’re targeting. SERP Analyzer.

SERP 52

SERP Lead Scoring Lead Ranking SEO 52

Single Grain

MAY 6, 2021

An SEO report is essential for the following reasons: Your clients can track the efforts that you or your team are making to improve the organic performance of their website. Ranking reports are a great way to keep an eye on competitors so that you can make proactive changes on the website before the rankings decline sharply.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

accelerate agency

NOVEMBER 13, 2022

We’re sure you already know that SEO ( search engine optimization , if we’re being formal) has become a vital part of digital marketing. The best SEO gives the best results SEO pricing models There are tons of SEO agencies and digital marketing firms, all offering a variety of services.

Enterprise Management 59

Enterprise Management Marketing Budget Pricing Price 59

Moz

MARCH 1, 2019

Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Be specific: Don’t let vague industry marketing jargon water down your goals. In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. Search traffic.

SEO 49

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 49

accelerate agency

FEBRUARY 13, 2023

We’re sure you already know that SEO ( search engine optimization , if we’re being formal) has become a vital part of digital marketing. The best SEO gives the best results SEO pricing models There are tons of SEO agencies and digital marketing firms, all offering a variety of services.

Enterprise Management 52

Enterprise Management Marketing Budget Pricing Price 52

seo.co

JUNE 13, 2021

At the same time, Google now rules 95% of the mobile search engine market. Given that Google has taken over all the devices we use today, it knows everything. When it comes to driving traffic, Google offers a highly valuable tool known as Google Trends. Google Trends Data – What’s Included?

Paid Content 111

Paid Content Trends Traffic Google 111

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each week, Indig dissects a trend, idea, or piece of marketing news. tl;dr Marketing. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

ClearVoice

MARCH 26, 2021

A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. It’s evidence of a silent epidemic coursing through the content marketing world, known as the content gap. What is a content gap analysis? Content Audit.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

FEBRUARY 13, 2020

The Pro version will also let you export the keywords and use them for content creation, search engine optimization, CPC/PPC, or other marketing activities. Term Explorer offers probably the deepest research reports of any keyword research tool on the market. Not all of them do so, since Google gives instant answers for some queries.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Project Manager.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Convert

MAY 12, 2022

Just look at this result for “buy custom designed shoes”: See any “myshopify” in the URL? Given how Google displays the URLs, it’s better for your brand and for your SEO strategy to have your brand name as the domain. Set up Google Search Console and Google Analytics. So instead, use SEO apps to do this for you.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Single Grain

DECEMBER 13, 2019

Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. Google is probably changing its algorithm once more as you read this – and topic clusters are on the horizon. This is a page that discusses a generalized subject, such as digital marketing.

SEO 105

SEO Marketing Analytics Tools Keywords Startups 105

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

AUGUST 26, 2021

Lost in a jungle of marketing tools? As your website scales, it becomes more and more difficult to keep track of your SEO strategy. But SEO is constantly changing, so it can be very hard to track progress. SEO software is a bit of a minefield for marketers, complete with a never-ending list of tools and technologies.

SEO 52

SEO Enterprise Management Work Management Marketing Management 52

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. Pricing & Revenue Management. Um yeah, that’s not happening either.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Webbiquity

FEBRUARY 13, 2012

Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy by Search Engine Watch. ” Understanding Google’s new sitelinks by Pure Visibility.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

OCTOBER 14, 2016

But to figure it out for sure, you'll need to turn to your marketing software. You can also use Google Analytics to find your most popular web pages by looking at your "Top Content" report. You can also use Google Analytics to find your most popular web pages by looking at your "Top Content" report.

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Websites Generation 28

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. Pricing & Revenue Management. Um yeah, that’s not happening either.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

DivvyHQ

JANUARY 15, 2019

B2B website performance is not rocket science but as digital marketers, we insist on making it complicated by analyzing website metrics that don’t matter. My goal for this post is to help my fellow digital marketers focus on 10 B2B website performance metrics that tell a story and are actionable to drive website growth.

Marketing Websites 51

Marketing Websites Cost Per Click Lead Scoring Lead Ranking 51