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20 questions to ask marketing automation vendors during a demo

Martech

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Click here to download!

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A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

Output : Inquiries, proposals, demo requests. The emerging stratification between simple prospect and contact data and account-based intelligence is clearly seen in results and success rates. Historically, long-term goals have sometimes been neglected in the snapshot provided traditional marketing metrics.

ROI 269
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How Automation Can Help Scale Recruiting Efforts

Zoominfo

Studies have shown that personalized emails garner six times higher response rates. Improved candidate response rates Using a variety of channels can help recruiters convey urgency when pursuing a candidate for a particular role and convince them to respond.

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How to craft killer CTAs that convert B2B prospects

Martech

The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Offer clear action verbs: “show (demo),” “schedule a meeting,” and leave no room for ambiguity. Compare these: “ Want a personalized product demo? Why interest-based CTAs are good: Open up self-learning possibilities.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. Managing response rate requirements can lower costs and complexity, as long as they don’t impact the customer experience. Watch the free demo Originally published on Salesforce.com on February 28, 2023. Milliseconds? Even faster?

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Why social media is an invaluable tool for sales executives

Oktopost

Statistics show that only 24% of sales emails are opened, and the average cold email response rate is just 8.5%. Using social intent data to guide prospects further down the funnel Social intent data might be a relatively new term, but it’s one you’ll want to take action on.

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How to Win More Deals with Video for Sales in 2021

Vidyard

Add in the ability to pause, replay and share, and a video may just beat an in-person demo in terms of practicality and effectiveness. He made a fundamental shift in his sales process by replacing face-to-face meetings (including video calls) with short prospect oriented software demos. Master Video for Sales. Sign up Free.