Engagio

AUGUST 30, 2023

Last week, I spent several days in San Francisco with my Demandbase teammates, tackling tough business challenges and plotting the future of our Professional Services Organization at “Customer Experience Summer Camp.” At Demandbase, we create opportunities for everyone in the organization, regardless of race, creed, religion, or gender.

DemandBase 62

DemandBase Customer Satisfaction Work Management Barriers 62

Sword and the Script | B2B

APRIL 30, 2024

He was a co-founder of Marketo (acquired by Adobe) and is currently the CMO for Demandbase – among many other accomplishments. If you read my posts, they are all about surveys and studies and I checked the sources (i.e. But even so, how did the study arrive at that 95:5 number? But where did that statistic actually come from?

Statistics 83

Statistics Work Management B2B Marketing Marketing Management 83

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. In addition to native reporting on the site, LinkedIn partnered with Kantar for objective lift studies and with iSpot to provide advanced audience measurement.

Linkedin 69

Linkedin Paid Search Agency Ads Campaigns 69

Engagio

JANUARY 30, 2024

The time series model can predict future sales volume by analyzing past sales data, reviewing market trends and economic indicators, and studying consumer behavior. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) Predicting sales growth.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. According to a Harvard Business Review Study ( The Surprising Power of Online Experiments ), “tiny changes can have a big impact.”.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

SmartBug Media

APRIL 4, 2022

Read the full case study. Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study on its website.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Customer Experience Matrix

SEPTEMBER 3, 2018

A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult. In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. The expectations are real.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Engagio

JULY 1, 2021

According to the SiriusDecisions 2019 Portfolio Marketing Study, 86 percent of high-performing organizations have defined target market segments, and 30 percent of high-performing ABM teams are about 30 percent more likely to customize content. A core feature within Demandbase One is Selectors. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Nearly 900 professionals from Marketing to Sales, CS to the c-suite, participated in this annual study to understand the state of Account-Based Marketing at organizations of all sizes. A Note About This Study and COVID-19. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Only B2B

OCTOBER 13, 2021

Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. Demandbase clients may win better sales quicker by integrating these products into one simple solution. This shortens the time it takes to locate suitable consumers.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

AUGUST 10, 2020

Some quick ABM adoption data from the 2020 ABM Market Research Study ). It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

JUNE 9, 2020

Multiple studies* show that personalized content is the most effective way to engage target accounts. Demandbase is teaming up with Drift to offer you our two certifications in ABM (Foundations and Advanced) and their Conversational Marketing certification for FREE. Demandbase ABM Certification. Mind-blowing. Ready to Dive In?

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. If you want to target your buyers successfully, you need to “study” them. At Demandbase, we’re excited to help usher this evolution through our transformative new solution.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

DECEMBER 2, 2022

Discover secrets from the top B2B revenue teams – from how they’re structured to how they drive growth and more – in this upcoming webinar, where we’ll be unveiling the findings from the 2022 Customer Acquisition & Revenue Operations Benchmark Study.

Advertising Benchmark 48

Advertising Benchmark Acquisitions Webinar Metrics DemandBase 48

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

MARCH 30, 2020

If you’ve ever studied Economics 101 you’ll probably remember Adam Smith’s analogy of how many inputs and different skill sets went into the optimal production of a simple 18th-century pin. The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Martech

FEBRUARY 9, 2022

The study focused specifically on changes from 2019 to 2021, which covers pre-pandemic data, as well as how video consumption and marketing strategies evolved over the last two years. Read more: Demandbase jumps out ahead in B2B streaming race. Why we care. Accessibility.

Video Marketing 99

Video Marketing Planning DemandBase Guidelines 99

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” Here are what top-performing and under-performing ABM marketers said they tracked in a recent study.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. According to the study of Forrester Research, only 1% of leads effectively turn into revenue-generating customers. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Only B2B

JULY 14, 2023

According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM. According to a study by Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

DemandBase

JULY 14, 2020

To that end, I’m proud to be the first to contribute to the Demandbase blog series Amplifying Our Voices, where, as members of the Demandbase family, we celebrate our differences—whether as women, people of color, or as people of different cultures, gender, sexuality or ability. McKinsey did an exhaustive study on the topic in 2015.

DemandBase 64

DemandBase B2B Thought Leadership Thought Leadership Enterprise Management 64

Marketing Insider Group

JULY 1, 2020

Because accounts were not having the right customer conversations that were supported by case studies, content and messaging that proved “unique value” gained and where future opportunities lied, the team was not able to drive top-to-bottom engagement. For example… 1. And, she proved how it impacted P&G personally.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Engagio

JANUARY 20, 2024

“I constantly study trends, read news and newsletters, and take my own training and growth really seriously. ” For more insights like these, check out Demandbase Central, our collection of the best resources on B2B go-to-market, including blogs, videos, ebooks, and podcasts.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Content4Demand

MAY 19, 2020

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Click into great sessions from Demandbase , RollWorks , Drift , Triblio , Vidyard & more. Experts on Scaling ABM. Connecting With Context. A Simple ABM Game Plan.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Only B2B

JULY 28, 2023

According to a study by Altera Group , 97% of marketers have stated that ABM has a higher ROI than other marketing initiatives, making it a top choice for businesses looking to drive revenue growth. A study by Evergage and Researchscape found that 98% of marketers believe that personalization advances customer relationships.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Lattice

MAY 2, 2016

Executives from Oracle, Integrate, Demandbase, MediaMath, 6Sense, Mintigo and Lattice Engines participated, and discussed the key reasons why data-based ABM programs are driving higher conversion rates and increased alignment between marketing and sales.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Engagio

OCTOBER 30, 2023

Recent studies are starting to provide us a nuanced answer: it’s both. Let’s explore these studies and what they say about maximizing the benefits of AI in our B2B go-to-market (GTM) strategies. Let’s explore these studies and what they say about maximizing the benefits of AI in our B2B go-to-market (GTM) strategies.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Marketing Insider Group

MARCH 28, 2016

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. 71% of respondents say their digital programs often fail to meet their expectations.

Advertising ROI 100

Advertising ROI ROI Advertisements Advertising 100

DemandBase

JUNE 25, 2020

I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.). Messaging : Case studies, ROI calculators, and product and solution content (Now it’s time to go into further detail about your offerings and differentiating features.). 3 Tips to Keep a B2B Ad Campaign Simple.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

DemandBase

FEBRUARY 14, 2020

As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work. for example, Demandbase offers a certification that over 3700 marketers have completed to increase their knowledge of ABM overall). With over 7,000 (!)

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

DemandBase

APRIL 3, 2019

84 percent of study participants are currently planning, evaluating, implementing or using AI. Study participants planning for AI list top-of funnel applications as priorities. Study participants planning for AI list top-of funnel applications as priorities. Below, we’ve highlighted five of our key findings. Skills/team (52%).

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84