Engagio
JANUARY 20, 2024
“I constantly study trends, read news and newsletters, and take my own training and growth really seriously. She talks about her experience with mixed media modeling and how it can provide insights beyond traditional attribution. “Mixed media modeling is a completely different kind of attribution.
SmartBug Media
MARCH 19, 2021
5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. Demandbase. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy.
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InsightSquared
JULY 1, 2019
In this new and expanded 2019 benchmark study , we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. In this year’s study, we found: Expectations of MAPs aren’t being met. Key Findings of 2019.
Full Circle Insights
FEBRUARY 28, 2021
With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. Case Studies. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Fuze Case Study.
Engagio
OCTOBER 13, 2020
Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective.
DemandBase
JULY 21, 2020
Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches.
Full Circle Insights
AUGUST 8, 2021
Can you see both Digital and Non-Digital Touches? The Journey Explorer combines all the digital and non-digital touch details into one easy-to-use, dynamic page, all right inside Salesforce. Second from the left, you have Salesforce campaign details (First Touch, Primary Campaign Source, Last Touch). Journey Chart.
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