The Point

MAY 16, 2018

No matter how much someone might hate their current product/solution/vendor, bringing in a replacement can be a painful process, particularly for anything involving technology. If that’s not demand generation, what is? The post Tips for a Successful Competitive Campaign appeared first on The Point.

Campaigns 191

Campaigns Tips Demand Generation Agencies Lead Scoring 191

Rev

JANUARY 5, 2023

That’s the work of a demand gen team. We recently sat down with Joe Paone , Senior Director of Worldwide Marketing at Splunk, to talk about not only why a mature demand gen engine is critical to a modern marketing team, but how to understand the evolution of that program. So square one is all about lead generation.

Demand 78

Demand Lead Ranking Marketing Automation Services Enterprise Management 78

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. Here’s a list of seven tips to help you navigate this challenging environment. The Coronavirus is continuing to have a major impact across our society and economy.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Metadata

JANUARY 25, 2023

In: demand-generation. But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

NetLine

OCTOBER 12, 2018

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Evaluate what you have already. Define objectives. Talk to sales.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. There are some personas who use vendor web sites as their go-to source of information.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. The follow-up will have more context and be more effective for it.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

markempa

OCTOBER 21, 2013

With all of the demands made of marketers, keeping data clean can be almost impossible to do on your own. That’s why I’m involved in hiring a vendor to support MECLABS with this monumental task. There’s a multitude of data vendors and sometimes it can be easy to go with whoever is the cheapest. Compile a list of vendors.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Jackie Walts

MARCH 2, 2022

For demand generation, the goal is to get someone to willingly give up information so you can sell them your product or services. You know, “generate demand”. But as a catchall, submissions need to be monitored to sort out the sales inquiries from job seekers, vendors or current customers with customer service issues.

Landing Pages 56

Landing Pages Tips Marketing Automation Services Autoresponders 56

ClickZ

JUNE 30, 2020

Many have concerns over vendors, integration ability, cost, and privacy and regulatory issues. As a result, the demand for proper data governance becomes essential. If you’re using an AI vendor, they can guide in terms of how to understand results and how employees can get the most out of the new system.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Martech

APRIL 30, 2024

Failing to maintain an optimized stack can lead companies to lose competitive edge due to outdated technologies, inefficient processes and strategies that do not align with market demands or customer expectations. Upgrading technologies Selecting vendors : Choose vendors that offer scalable solutions and support.

Efficiency 109

Efficiency Work Management Marketing Management Allocation 109

Martech

JULY 14, 2022

Digital engagement, Salesforce notes in its most recent “State of the Connected Customer” report, “hit a tipping point” in 2021, when an estimated 60% of interactions took place online, compared to 42% the year before. The vendors respond. Consolidation of ABM and demand gen. More M&A. Deeper investments in AI.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? Tip: most raw marketing leads benefit from a nurture sequence before turning over to sales.) Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

KoMarketing Associates

JULY 6, 2020

NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers. This was followed by the white paper, guide, eGuide, and tips and tricks guide.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Heinz Marketing

NOVEMBER 28, 2020

Thanks for the tips, Alex Janin. A recent study suggests B2B buyers rely most on product demos and vendor websites. 4 Tips for Using Personas in Account-Based Marketing. Great tips, Eva Jackson. Content + Data: The Pillars of a Successful Demand Gen Strategy. How to Build a Career Path in 3 Steps.

Account Based Marketing 136

Account Based Marketing B2B ABM B2B Sales 136

Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Automate and Centralize.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Optinmonster

NOVEMBER 17, 2023

If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Pro-tip: To grow your Shopify business, you will need a reliable way to engage website visitors and convert them into buyers. You don’t have to pay a manufacturer or a vendor anything until you sell the products. Use OptinMonster.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Webbiquity

MARCH 17, 2020

Large recurring orders demand smart ordering. As noted, a B2B vendor can get along with fairly few customers, particularly when their business is based on high-value, long-term B2B supply contracts. Visit her blog or follow her on Twitter @getmicrostarted for the latest news, tips and advice for startups and solopreneurs.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Smashmouth Marketing

DECEMBER 1, 2010

Vendors can deliver their message themselves, or they can put customers or industry experts on stage to do it for them. Either way, as we b2b demand gen folks know, it's all about the content, so let's provide it. I challenge all the vendors -- bring value to the audience. That said, we want to hear value.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

SpotMe Blog

NOVEMBER 3, 2022

Here are 4 tips: Choose the right platform. Here are 4 tips for finding someone within your hybrid/virtual event budget: Check with professional organizations in your industry. Ask for quotes from a few different vendors. 6 Reduce on-demand production costs. Post-event engagement (Q&A, surveys, on-demand content ).

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Martech Advisor

AUGUST 29, 2019

How to Incorporate AI into your Digital Marketing Strategy: 7 Useful Tips. Here are seven actionable tips to get you started. You could also collaborate directly with your software vendor, obtaining information on how they plan to incorporate AI in their technology roadmap. Increase your AI knowledge base.

Marketing AI 104

Marketing AI Advertising Agencies Paid Search Agency Tips 104

Zoominfo

APRIL 24, 2020

Risk Management with Vendors. Normally, vendor-related topics like Vendor Managed Inventory and Vendor Risk Management are not hot topics in the business world. It’s not the time to start asking: Who are my critical vendors? Less revenue means organizations have to balance the books.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Martech

JUNE 15, 2022

Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI. Pro tip: They cannot. Some existing vendors will fold or consolidate. You might end up with a “ zombie ” vendor. Highly-fragmented markets.

Enterprise Management 132

Enterprise Management Work Management Marketing Management Trends 132

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Tip: make sure that the title of the content communicates that unique value.). In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Jackie Walts

MARCH 6, 2019

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. New AI tools have made it easier and less expensive and there are more vendors to choose from. My insider tip – the best use of data modeling is not to be able to magically find a whole list of brand new prospects waiting to buy.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

InsightSquared

OCTOBER 4, 2019

These tips are mini, but mighty. I recommend measuring in-demand units per SiriusDecisions’ latest Demand Waterfall methodology. But true demand units within an account can be five to seven people who change jobs or titles every 18 months. Your SMB and enterprise teams probably have different demand units.

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

LeanData

MAY 6, 2022

On the Summit’s opening day, LeanData co-founder & CEO Evan Liang sat down with Liz Arndt ; Senior Director, Global Inside Sales, Siemens Digital Industries Software, for the case study session, “Your Cheat Sheet for Demand Unit Transformation.” . Below, find her hints to create your very own cheat sheet for demand unit transformation.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Martech

AUGUST 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. GTM is not demand generation. Read more here. Quote of the day.

Work Management 111

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 111

Top Rank Marketing

AUGUST 16, 2023

B2B purchases are being scrutinized more deeply New research from Demand Gen Report and Vidyard shows that “buyers are focusing more on the value of a purchase and thoroughly researching solutions before making a decision.” “B2B companies are fighting over limited spend,” wrote Sara Lebow. Branding in B2B still matters. “I

B2B Marketing 98

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 98

Martech

MARCH 31, 2023

Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Some form around specific products, which vendors sometimes explicitly support, while others form around specialties. Dig deeper: What are the top skills you need for digital marketing?

Work Management 107

Work Management Marketing Management Training Vendors 107

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. You see there was no content to drive demand. Click here to watch the webinar–no opt-in required. Like this post?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Tips for Engaging Buyers in the Awareness Stage Understand your ideal customer persona (ICP). Addressing these issues can help potential customers decide to hire a supplier.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Tips for Engaging Buyers in the Awareness Stage Understand your ideal customer persona (ICP). Addressing these issues can help potential customers decide to hire a supplier.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Vidyard

MARCH 5, 2021

Demand Metric Report, 2020. Demand Metric Report, 2020. And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. Video for Sales. Corporate Communications.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Litmus

JULY 7, 2022

It requires discipline, governance, and proactivity with teams (and vendors) across your organization. Read on for some of their top tips—or watch the full webinar on-demand here. Read on for some of their top tips—or watch the full webinar on-demand here. What is data hygiene? Why good data hygiene is important.

Data Hygiene 92

Data Hygiene Work Management Marketing Management Email Marketing 92