Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Martech

DECEMBER 20, 2021

The investment is expected to accelerate the development roadmap for Integrate’s Demand Acceleration Platform as well as creating opportunities for overseas and expansion and new acquisitions. Integrate describes its mission as connecting data, channels and technology to drive account-based and person-based demand marketing at scale.

Marketing Management 97

Marketing Management Acquisitions Vendors Demand 97

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Acquisitions. Next-Generation CDPs.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand. This isn’t entirely new.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Martech

JANUARY 6, 2022

The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling. What this new release indicates is that Splash doesn’t expect to pivot fully back to live any time soon. The post Splash doubles down on virtual and hybrid events appeared first on MarTech.

Marketing Automation Services 95

Marketing Automation Services Marketing Management Lead Gen Aggregators 95

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

chiefmartech

MARCH 22, 2023

On last year’s #MartechDay, Frans Riemersma and I released the updated 2022 marketing technology landscape and hosted the The Stackies 2022: Marketing Tech Stack Awards. Again, we’ll release the 2023 marketing technology landscape and host The Stackies 2023 (you are going to enter your stack , right?).

Marketing Analytics Tools 85

Marketing Analytics Tools Work Management Marketing Management Best Practices 85

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Social media is this month’s Trend of the Year.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Sana Commerce

AUGUST 15, 2023

Pre-order and backorder features not only improve inventory management, but they also help manufacturers, distributors, and wholesalers meet customer demands more efficiently. Some advantages of utilizing these features include: Reduce inventory costs Inventory management can be tricky when you don’t have an exact indication of demand.

Order 52

Order Work Management Marketing Management B2B 52

Top Rank Marketing

SEPTEMBER 4, 2023

.” — Harry Mackin of @TopRank Click To Tweet As for what kind of innovation these B2B buyers are looking for, specifically: 3 — B2B buyers expect more personalization than ever Gitnux recently released a large-scale report on B2B Personalization Statistics and Trends in 2023.

Enterprise Management 96

Enterprise Management Work Management Marketing Management B2B Marketing 96

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. A recent research report that we released at Ascend2, Marketing Technology ROI , revealed that marketing technology is achieving ROI in 4-6 months. Katie Martell , On-Demand Marketer.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. Demand Gen marketers are certainly no stranger to list development. In fact, just 17% is spent meeting with potential vendors. Account Executives and Account Managers need to be able to quickly build lists based on accounts that they own.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Every system scored here meets this requirement in one way or another, but some other demand generation products do not. It's no surprise that Marketo has the highest score. Simple 2 4 4 6 6 2.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

chiefmartech

AUGUST 16, 2023

The mad rush to all-digital transformation in the first year of the pandemic coincided with the zeinth of massive martech investments from VCs, a perfect storm of surging supply and demand. Since then, however, things have stabilized significantly. For instance, in 2020, CMS systems were being replaced at rate of 41%.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Customer Experience Matrix

AUGUST 5, 2014

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. But I can’t repeat that for the mid-year release.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Martech

FEBRUARY 8, 2022

Enterprise no code vendor Creatio has announced a major update to its platform, 8.0 Atlas was launched with a live stream event, “Freedom Release,” featuring a demonstration of the product and discussions about its significance. Why we care.

Enterprise Management 76

Enterprise Management Dwell Marketing Management Template 76

chiefmartech

FEBRUARY 8, 2021

First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week. A month later, I wrote What if 1,000+ marketing technology vendors were the new normal? What about the demand side? Here’s more data to support that case.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

KoMarketing Associates

MARCH 10, 2014

What elements of the B2B vendor site were most valuable? Here are a few key takeaways, in addition to pre-release material we shared in the following blog posts ( here and here ): Key Takeaway #1: B2B buyers need pricing and marketing collateral. The B2B buyer expects to qualify a vendor in a straight-forward process.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

SmartBug Media

MAY 13, 2022

"Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

APRIL 20, 2023

He can honestly be called a rockstar, having played guitar with a world-touring, album-releasing heavy metal band. She has 30 years of experience in CX on both the client and vendor side, serves on the advisory board for customer experience at the University of California, Irvine, and is a member of the Forbes Coaches Council.

Marketing Management 106

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 106

Televerde

OCTOBER 27, 2020

We don’t believe in vendor-client relationships. Setting people up for success after their release starts with making sure that they have access to a good paying job that can become a career. Read the full press release regarding the Securus and Televerde partnership.). We create long and lasting partnerships. About Televerde.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Martech

MAY 15, 2023

It may not be released to the public, but the potential benefits demand that we all start taking tangible steps now. In the past, vendors and/or consultants could usually help us identify where something was awry in our stacks. Here are some of the insights I walked away with. Echochamber effect.

Enterprise Management 78

Enterprise Management Marketing Automation Services Marketing AI Marketing Management 78

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. As audiences demand relevant content from brand engagements across channels and devices, marketing leaders are growing their content marketing operations accordingly.

Marketing Management 153

Marketing Management Gartner Vendors Paid Search Agency 153

Customer Experience Matrix

MARCH 18, 2009

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. This was the other key point in the March 3 release.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. How does this equate to a pay-for-performance demand generation? Companies obviously have to prepare. Companies have two options for that freed-up marketing budget.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Influitive

OCTOBER 11, 2015

However, loyalty can generate revenue on another front: demand gen. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). Loyal customers draw in more customers. Referral leads.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Launch Marketing

AUGUST 23, 2023

Without insight from these leaders, the marketing team will lack the fundamental knowledge needed to drive demand. What works today may falter tomorrow, demanding an exceptional VP of Marketing who views failure as an opportunity to uncover the best path forward.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Marketing Interactions

AUGUST 15, 2022

For Product leaders it may mean speeding up release cycles to get new features/versions in market faster. For Marketing leaders, it may mean breaking into a new market or geo or attracting a new type of buyer (depending on product or feature releases or market changes). So, let’s take growth as the overall company mandate.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks of Gartner, Inc.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. By contrast, the new SaaS vendors run software on their own servers and allow clients to access it remotely.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. B2B buyers are exploring a number of different channels when conducting vendor. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. more micro-business vendors.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120