Litmus

AUGUST 15, 2019

“How’s our deliverability doing? If you ever heard someone say this sentence, you’ve witnessed someone fall for the most common misconception about deliverability. Deliverability is not the same as delivery rate. The biggest mix-up we see when we talk to customers is that deliverability is discussed in terms of delivery rate.

Deliverability 52

Deliverability CAN-SPAM Work Management Marketing Management 52

Webbiquity

JUNE 20, 2023

To ensure maximum deliverability and engagement, consider hosting your videos on popular platforms and embedding them in your emails. Researching video marketing data to know where to host your short-form videos (i.e. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

markempa

NOVEMBER 18, 2013

Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right? Related Resources: Email Marketing: Your Deliverability Questions Answered. Well, not so fast.

Deliverability 120

Deliverability Enterprise Management Classified Ads B2B 120

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Martech

DECEMBER 27, 2023

It both enhances the human touch and positively influences email deliverability algorithms. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability. If you want to improve your email deliverability rate , you need to gain the trust of email service providers.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. According to Return Path , deliverability issues can come down to inadequate list hygiene, causing your emails to go straight to the junk and spam folders, or merely just go missing. Step One: Learn What to Look For.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Direct Response Coach

MAY 16, 2013

Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]

Research 100

Research Deliverability Amazon Email Campaigns 100

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Positive interactions, like opens and clicks, and negative ones, like when subscribers ignore, delete without reading, or report your messages as spam, all impact your deliverability. Segmentation is Key. Here’s how to get started: Step 1: Tidy Up.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

SendX

MAY 24, 2021

As the latest research by Verizon states, 94% of all malware gets on the computer through email. Improved deliverability. Benefits of DKIM Improved deliverability. Deliverability Mailbox providers are interested in delivering legitimate emails to their users. Email content protection.

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

As the latest research by Verizon states, 94% of all malware gets on the computer through email. Improved deliverability. Benefits of DKIM Improved deliverability. Deliverability Mailbox providers are interested in delivering legitimate emails to their users. Email content protection.

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MARCH 3, 2021

First of all, replies from your subscribers help your email deliverability. Fewer opens and more deletions harm deliverability further. If nothing else, stop using no-reply emails if you want to boost deliverability. This is invaluable for market research and keeping up to date on trends.

Autoresponders 301

Autoresponders CAN-SPAM Customer Satisfaction Deliverability 301

Business Brainz

FEBRUARY 19, 2021

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts. Simple desk research helps alleviate the biggest problem facing B2B Marketers which is the problem of data and insights. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Business Brainz

FEBRUARY 19, 2021

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts. Simple desk research helps alleviate the biggest problem facing B2B Marketers which is the problem of data and insights. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Business Brainz

FEBRUARY 19, 2021

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts. Simple desk research helps alleviate the biggest problem facing B2B Marketers which is the problem of data and insights. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Despite these challenges, email still remains a valuable channel for marketers, according to previous research. Finding Value in Email Marketing Campaigns.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Litmus

JULY 30, 2019

It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. Here’s the difference between pre- and post-send deliverability tools—and why you might need them both. Back to the basics: Why deliverability matters. Tweet this ?.

Deliverability 42

Deliverability CAN-SPAM Tools Work Management 42

SendGrid

AUGUST 21, 2023

Or is negative feedback resulting in poor email deliverability? It can take extensive research and deliverability […] The post Introducing the SendGrid Engagement Quality Metric appeared first on SendGrid. Are your emails making it into the inbox as a result of that positive feedback?

Deliverability 70

Deliverability Positioning Research Product 70

Marketing Insider Group

JANUARY 18, 2021

Develop key deliverables your marketing team agrees to provide your sales team and sales deliverables for marketing. With fewer distractions, no office politics, a more quiet and comfortable working environment, content marketers can focus on writing, strategy, and research without costly interruptions. Service-Level Agreement.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Zoominfo

APRIL 5, 2023

In fact, according to our research, nearly 80% of the Fortune 500 use more than one email domain or address pattern, and more companies are following their lead every day. According to NeverBounce , a good target for marketing emails is below 3%, with anything over 5% potentially affecting email deliverability.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

Studies 94

Studies Research B2B Marketing Brand Identity 94

SnapApp

OCTOBER 4, 2016

Freelancers approach research for assignments in a unique way, too. Research practices of freelancers. Do you have any customer research you can share with your freelancer? Maybe at this point you’re wondering, “How does a freelancer like to research?”. Research Practices of Freelancers. Brand Insights.

Research 101

Research Work Management Practices Best Practices 101

Zoominfo

MAY 19, 2020

Bounce Rates and Email Deliverability. At those rates, you’re just asking for reputational deliverability issues. Lower bounce rates depend on accurate data in large quantities collected from machine learning, contribution networks, third party partners, and human researchers.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. List fatigue (36%) and deliverability (26%) also made the list. Lead Gen Remains a Top Priority Among Marketers.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

FEBRUARY 6, 2018

Keyword research is only the start for content marketers tasked with supporting SEO. In addition to keyword research, here are six critical areas of focus content marketing professionals need to consider when aligning SEO, content development, and applicable B2B target audiences. Strategic Marketing Deliverables. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Conversica

MARCH 21, 2019

Research Study: Fourth Annual Sales Effectiveness Report Now Available. Over 1,000+ participants engaged by this research study. This year, our researchers took the scope of this study to a new level by reaching out to over 1,200 companies around the world. Key learnings from our research.

Studies 61

Studies Research Effectiveness Deliverability 61

Vision Edge Marketing

MARCH 12, 2024

” Three deliverables will help you and your team successfully leverage the MTMF, navigate the noise, and extract meaningful, and actionable insights from the results produced in the test phase. The challenge is aptly articulated by data scientist Nate Silver, “The signal and the noise are becoming more difficult to distinguish.”

Training 242

Training Work Management Paid Search Agency Analytics 242

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. Similarly, the average email deliverability rate is 85.7%. Research says 67% of consumers are more likely to buy from emails that include a coupon or discount. Today, social media is not just a fad but a viable digital marketing channel.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Tony Zambito

MAY 14, 2021

Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas. There is no research or validation taking place. Core to buyer personas is qualitative buyer research. Not all buyer personas are created equally. This is a problem.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. Almost two-thirds of marketers believe that email is one of the most important channels or the most important marketing channel.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

ANNUITAS

MAY 28, 2020

One of those most interesting finds we uncovered during this research period was that companies are underutilizing paid search right now. According to our research, when users navigate to the blog, they tend to seek out multiple types of content including video, product pages, gated content, and additional blogs. Paid Search.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Liveintent

APRIL 21, 2023

Obviously, acquiring new customers is 5 – 25x more expensive, and research shows that increasing customer retention by just 5% means a 95% increase in profits , so why are senders of email so reluctant to activate their dormant list? Winback only high potential customers.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Convince & Convert

MARCH 30, 2016

The value of the market’s organization, the value of particular projects, and the importance of market insights’ deliverables in winning deals, making decisions, and supporting stakeholders’ projects are all of the ways that brands can measure on a non-quantitative basis.

Research 98

Research Paid Search Agency Purchase Intent Deliverability 98

Webbiquity

AUGUST 9, 2022

To avoid this kind, research on the organization or business you’re presenting to and incorporate those insights into your presentation. They will be suitably skeptical about your claims in expertise, capabilities, and deliverables. This is a great way to lose promising prospects. They are Batman. You are their Alfred.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

KoMarketing Associates

MARCH 7, 2019

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. Previous research indicates that more marketing emails are now making it into the inboxes of their subscribers.

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

Martech

JANUARY 30, 2024

“The whole idea of this master class, over two days, three hours each day, they are going to save themselves a lot of time in researching; their going to get the great nuggets in this condensed class,” Pay promised. The black box of deliverability. ” The master class will cover: The foundations of email. Get MarTech!

Class 117

Class Email Marketing Bundling Advertising Agencies 117

Oktopost

APRIL 13, 2023

As for David, he is an accomplished product development and strategy leader with extensive experience in translating concepts into deliverable features.

Resources 118

Resources Work Management Tactics Marketing Management 118

Salesforce Marketing Cloud

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. Of the 90 use cases collected in one research session, only two were appropriate for full autonomy. When using the output as a final deliverable. a marketing campaign).

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119