Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Redefined our customer journey to include specific milestones and clear hand-offs to remove friction from the customer experience and help them recognize value at regular intervals.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. Other research by Gartner explored what factors drive growth from existing accounts and how marketers can support this objective.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! This means connecting, engaging and convincing different stakeholders during the earlier exploration phases, and then doing it all over again for others more heavily involved in the evaluation and selection process.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

chiefmartech

NOVEMBER 1, 2021

” Monika Sinha, Research VP, Gartner. That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner CIO and Technology Executive Agenda. Gartner explicitly links this to the low-code/no-code movement. We could quibble over the definition of an “app” perhaps.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ). The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Zoominfo

JULY 28, 2022

According to Gartner , businesses are losing as much as $13 million per year thanks to dirty data. Inefficient integration creates delays in the lead-to-revenue process, particularly when it comes to lead follow-up, and it puts a damper on a company’s sales funnel. Using it comes at a cost. Tension among sales reps was common.

Enterprise Management 130

Enterprise Management Lead Ranking Lead Scoring Sales Qualified Leads 130

Webbiquity

NOVEMBER 10, 2020

Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). Search is Getting More Important.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. Why Change Now?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Martech

MAY 19, 2022

At a macro level, let’s break down what’s happening: The B2B buying-selling process is now predominantly digital and remote , with buyers conducting up to three-quarters of their research before engaging a B2B sales pro. To gain perspective on GTM strategy development, here are a few different definitions.

Marketing Analytics Tools 125

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing Management 125

ClickDimensions

JULY 26, 2023

Our unified Sales and Marketing Solution is designed to simplify complex processes and systems associated with account-based strategies to make them attainable for businesses of all sizes. Get in touch to discuss how we can help you execute the Unified Sales and Marketing Approach for your SMB.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

Content4Demand

JANUARY 7, 2021

Companies can have their own variations of what they mean when they say “intent data,” but I like Gartner ’s definition: It’s an aggregate of observed digital behavior that’s collected through first- and third-party sources before buyers raise their hand to talk to sales. Image courtesy of Gartner. What Is Intent Data?

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

ClickDimensions

JULY 26, 2023

Simple Account-Based Sales and Marketing is designed to simplify complex processes and systems associated with account-based strategies to make them attainable for businesses of all sizes. Get in touch to discuss how we can help you execute the Simple Account-Based Sales and Marketing Approach for your SMB.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. Share definitions and goals. It’s vital that you establish a shared set of goals and universal definitions. Identify “fit factors” to help score leads. Every day at 1 p.m.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Marketing Interactions

AUGUST 24, 2021

They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. We therefore focus our marketing on helping everyone else it serves gain its value.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. We like to use this definition for CX: “The sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. Document your learnings.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Martech

DECEMBER 19, 2022

With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. Marketing is playing a larger, more proactive role in the buying-selling process. I tapped into a group of trusted B2B marketers to gain perspective on all things intent.

Intent Data 122

Intent Data Intent Marketing Analytics Tools Intent Signal 122

Webbiquity

MAY 4, 2021

It was often effective, but also an inefficient, time-consuming, exhausting manual process. I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. Don’t buy through “review sites” and give your money to Gartner. Tom: It is. James: That’s right.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Let’s take you through the journey that helps you explore and embrace the trends shaping B2B demand generation strategies in today’s intricate marketing landscape. more than digital supplier interactions for affirming value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. Lately, I’ve been able to speak with many VP Sales professionals. Sales needs marketing and vice versa.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Rev

APRIL 5, 2023

But even with more traditional ICPs, re-evaluating who you are selling to (and who you’ve already sold to) will help you understand who your actual ideal customers are—rather than what a PowerPoint says they are. Final thoughts The Gartner report referenced above could hardly sound more dire about new market expansion.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Planning Marketing Management 78

Martech

SEPTEMBER 16, 2022

How content marketing can help marketers succeed. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Of course, there are tech tools that help with this. Sales manager or agent : Uses content to support the sales process. How effective is content marketing?

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

ANNUITAS

OCTOBER 7, 2020

The latest Gartner Hype Cycle for Digital Marketing maintains ABM platforms sliding down the Trough of Disillusionment, with an estimated 2-5 years until they reach the Plateau of Productivity. No one would argue that Engagio wasn’t good at its core functionalities, but it definitely needed a more contextual home in a tech stack.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

NetLine

NOVEMBER 9, 2023

In a previous post, we covered how to get the sales handoff right and why first-party and validated buyer data is essential in this process. Here’s a look at sales enablement and why intent data should play a part in this vital part of the sales process. Image via ChatGPT] How does intent data support the sales enablement process?

Intent Data 52

Intent Data Intent Top of Funnel Outreach 52

Hinge Marketing

JUNE 12, 2019

This Woodenism was part of the philosophy that helped Coach Wooden win. According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. Offer seamless feedback processes. What is B2B Sales Enablement?

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing Let’s be honest; the B2B procurement process isn’t typically what one would call exciting. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 Here’s how. times more than those with digital suppliers.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Marketing Interactions

NOVEMBER 29, 2021

This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively. Even though we know better, we seem unable to give B2B buyers what they want > unfettered access to information that helps them consider and manage change in the solving of their critical problems. Based on context.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Martech

NOVEMBER 14, 2022

One thing is for sure: We definitely can look forward to many twists and turns in the online space and the real world — again. Others are investing in processes now to get ahead should we hit recessionary headwinds. . Segmentation will help increase revenue from inflation-weary customers. Processing. Get MarTech!

Enterprise Management 112

Enterprise Management Work Management Paid Search Agency Marketing Management 112

Heinz Marketing

JULY 12, 2021

If you haven’t read the book yet, get a copy of your five step framework for connecting the dots on innovation and helping people create ideas, capture ideas, and bring those to reality is phenomenal. That is the idea of this process is to say, you do not have to totally disrupt your world to be an innovator. carlajohnson.co.

B2B Sales 106

B2B Sales Gartner Paid Search Agency Amazon 106

Marketing Interactions

AUGUST 15, 2021

When Gartner asked recently whether sales and marketing teams had a common lead definition , only 49% said they did. The analyst firm had expected that between 60% and 85% of organizations would have this common definition. B2B buyers consume at least 13 content assets during their buying process. Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Sword and the Script | B2B

NOVEMBER 23, 2021

For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. This isn’t a new datapoint, but it’s definitely been a consistent one.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95