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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Multiple channels of engagement (ads, email, chat, and web) native to Terminus allow you to run coordinated multi-channel campaigns. Reviews/rating: G2 Rating: 4.4 / 5.

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Five tools that can help you break free from data paralysis

ClickZ

If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

Well-versed in monitoring and optimizing Marketing across channels. Look for multi-channel engagement, examples of experimentation, and meaningful measures of success. Ongoing management of data (de-duping, enriching, etc.). Well-rounded team players. Able to hold their own with account executives.

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Advances in Advertising Attribution: What You Need to Know

Digilant

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. .

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Advances in Advertising Attribution: What You Need to Know

Digilant

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. .

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Advances in Advertising Attribution: What You Need to Know

Digilant

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. .

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Racing with Account Blinders On – We Can Do Better

LeanData

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.