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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Today’s post is about ABM Orchestration. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. ABM really thrives from a highly-targeted, personalized approach.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

Many B2B marketing organizations are investigating Account Based Marketing (ABM). Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans. The reality is that you can get started with ABM right away and increase your team’s involvement over time.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

The far majority of marketers I talk with are embracing a multi-product stack strategy. Account-based marketing (ABM) and sales will be one of the hottest categories of 2016 — and help usher in greater sales/marketing alignment.

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How Account Pursuit Differs from ABM

Terminus

Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. The existing problem is that nobody in marketing has taken ownership of fixing the dirty data issues. The future problem is that this is really going to mess up your account-based approach to marketing.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. It was, by far, the biggest “wish” among the 527 sales and marketing professionals who took the survey. De-dupe is not the solution. You’re trying to understand and improve marketing attribution. Should they care?

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Technographics – Backbone of modern B2B

Datafusion Solutions

Regarding your client relationships, technographics can be extremely valuable for effective account-based marketing. ABM has always been crucial for B2B marketers. Mass marketing rarely works these days, especially in the B2B realm. Tracking ROI for mass marketing efforts is difficult.